Sales Manager

Company Description Premier Automotive is a family of dealerships built on character, dedication, integrity, respect, and service. The organization promotes a positive culture with mentoring, training, and opportunities to serve others, helping team members enjoy their workplace and grow professionally. This supportive environment enables staff to deliver a superior automotive experience for customers. Premier Automotive is also committed to community impact through its non-profit, Giving Hope, which is highlighted on its community page at premierautomotive.com.

Role Description The Sales Manager is a full-time, on-site role based in Buford, GA, responsible for overseeing the sales team and driving dealership revenue. Day-to-day responsibilities include coaching and mentoring sales representatives, setting and tracking sales goals, and monitoring performance metrics. The Sales Manager will manage customer relationships, support staff in closing deals, and ensure a high level of customer satisfaction throughout the sales process. This role also involves coordinating with other dealership departments, implementing sales processes and promotional initiatives, and maintaining compliance with company policies and industry standards. The Sales Manager will contribute to fostering a positive, values-driven workplace culture aligned with Premier Automotive’s mission and community focus.

Qualifications

• Proven experience in automotive sales or retail sales management, with a track record of meeting or exceeding sales targets.
• Strong leadership and team management skills, including the ability to coach, motivate, and develop sales professionals.
• Excellent customer service and relationship-building skills, with the ability to handle negotiations and resolve concerns effectively.
• Solid business acumen and analytical abilities to interpret sales data, forecast performance, and adjust strategies as needed.
• Effective verbal and written communication skills, including the ability to present information clearly to staff and customers.
• Organizational and time-management skills to balance multiple priorities in a fast-paced dealership environment.
• Comfort with dealership management systems, CRM tools, and basic computer applications (e.g., MS Office).
• Commitment to ethical conduct, integrity, and a positive workplace culture aligned with Premier Automotive’s values.
• Ability to work on-site in Buford, GA, including evenings and weekends as required by dealership operations.
• High school diploma or equivalent required; postsecondary education in business, marketing, or a related field is a plus.
• Previous experience in the automotive industry or familiarity with vehicle inventory, financing options, and the sales process is preferred.