What are the responsibilities and job description for the Director, Digital Insurance Platform (GTM & Product Engineering) position at Preferred Risk Insurance?
We are seeking a strategic, hands-on leader to build and scale a best-in-class, consumer-facing digital insurance sales platform. This role owns the end-to-end digital business-from customer acquisition through quote, bind, and payment-while ensuring a seamless, compliant, and high-converting user experience.
Sitting at the intersection of product, engineering, marketing, and insurance operations, this leader will define and execute the go-to-market (GTM) strategy while simultaneously driving platform innovation and performance. The role carries full accountability for digital revenue growth, customer experience, and unit economics across all markets.
Duties & Responsibilities:
- Platform & Product Ownership
- Own the end-to-end digital insurance platform including quoting, binding, payment, and customer experience
- Lead platform architecture, system integrations, workflows, and data strategy
- Drive UX/UI design and continuous optimization to improve conversion and reduce friction
- Oversee development teams and vendors to deliver scalable, high-performing solutions
- Go-to-Market Strategy & Execution
- Develop and execute comprehensive GTM strategies aligned to growth and revenue goals
- Define target segments, positioning, pricing strategy, and channel approach
- Lead cross-channel execution including digital acquisition, partnerships, and distribution
- Growth & Performance Management
- Own core performance metrics including conversion rates, CAC, and revenue growth
- Establish KPI frameworks and dashboards to monitor funnel performance
- Continuously optimize acquisition, conversion, and retention through data-driven insights
- Market & Competitive Intelligence
- Conduct ongoing market research and competitive analysis to inform strategy
- Identify emerging trends, customer needs, and opportunities for differentiation
- Cross-Functional Leadership
- Align engineering, product, marketing, underwriting, and operations around a unified strategy
- Drive execution across teams with clear prioritization, timelines, and accountability
- Act as the central decision-maker balancing growth, compliance, and technical constraints
Background & Experience
- 8–15 years of experience in P&C personal lines insurance products with focus on digital products, Insurtech, e-commerce, or related fields.
- Proven track record of owning and scaling a revenue-generating digital platform or funnel from product management, customer journey design, sales & marketing and conversion optimization
- Demonstrated success in developing and executing GTM strategies in a digital environment
- Experience working with engineering teams on platform architecture, APIs, and integrations
- Strong analytical mindset with experience using data to drive decisions and performance improvements
- Ability to lead cross-functional teams and operate effectively in a fast-paced, high-growth environment
Success in this role requires a hybrid leader who can seamlessly integrate product, technology, and growth strategy-owning outcomes from platform design through revenue generation.
Salary : $125,000 - $180,000