What are the responsibilities and job description for the USED CAR SALES position at Preferred Automotive Group LLC?
About Company:
Building a Legacy
Since we opened our first dealership, we've steadily grown to one of the region's premier dealership groups, regardless of brand! Over the past few years, we've continued to build our loyal customer base, which speaks to how enthusiastic we are for the future! Here at Preferred Automotive Dealerships, we believe our employees are the fuel that drives our business, so we treat each person like a valuable part of the team.
If you share in our beliefs, please take a look at our open position on the Careers page and apply today!
Partners With Our Community
At Preferred Automotive Dealerships, we strive to be much more than a business. We are partners with our community and as an employee, you will get a chance to give back as well. We partner with many local organizations, charities and events with the goal of supporting our local community and the less fortunate. We participate in 70x7 Life Recovery, The American Red Cross, West Michigan Coast Guard Festival, Drive 4 UR School, Grand Haven Artwalk, Grand Haven Christian Schools, Helen DeVos Children's Hospital of Spectrum Health, Mayo Clinic, Mercy Health Partners, Muskegon Christian, The National Kidney Foundation, Pound Buddies and many more!
About the Role:
The Used Car Sales position is pivotal in driving the success of our retail operations by connecting customers with quality pre-owned vehicles. This role requires a deep understanding of the automotive market, enabling the sales associate to provide expert guidance and recommendations to potential buyers. The primary goal is to achieve sales targets while ensuring customer satisfaction and fostering long-term relationships. Sales associates will also be responsible for maintaining an organized and appealing sales environment, showcasing the vehicles effectively. Ultimately, this position contributes significantly to the dealership's reputation and profitability by delivering exceptional service and value to our customers.
Minimum Qualifications:
- High school diploma or equivalent.
- Proven experience in sales, preferably in the automotive industry.
- Valid driver's license and a clean driving record.
Preferred Qualifications:
- Experience with CRM software and sales tracking tools.
- Knowledge of automotive financing options and processes.
Responsibilities:
- Engage with customers to understand their needs and preferences in selecting used vehicles.
- Conduct thorough vehicle presentations and test drives to highlight features and benefits.
- Negotiate sales terms and close deals while ensuring compliance with dealership policies.
- Maintain an up-to-date knowledge of inventory, pricing, and market trends to provide accurate information.
- Follow up with customers post-sale to ensure satisfaction and encourage repeat business.
Skills:
Strong communication skills are essential for effectively engaging with customers and understanding their needs. Sales skills, including negotiation and closing techniques, are utilized daily to convert leads into sales and achieve targets. Customer service skills are crucial for building rapport and ensuring a positive buying experience, which can lead to referrals and repeat business. Organizational skills help in managing inventory and maintaining a clean and appealing sales area. Additionally, analytical skills are beneficial for assessing market trends and pricing strategies to remain competitive.
