Marketing Associate

Position Overview

The PowerPusher Marketing Associate is a highly detail-oriented B2B marketing generalist responsible for supporting marketing initiatives within the industrial moving equipment space. This role supports brand growth, product awareness, and revenue generation through a combination of strategic execution and hands-on marketing activities. Trade shows and industry events are a core channel for the business, and this role plays a lead operational role in planning and executing the annual trade show calendar. The ideal candidate brings strong technical acumen, a high degree of accuracy, and the ability to translate complex product capabilities into clear, compelling messaging for dealers, partners, and end-users.

Key Responsibilities

• Develop, manage, and execute integrated marketing initiatives including content creation, digital campaigns, social media, product marketing, and dealer communications
• Own end-to-end trade show and industry event execution across the annual calendar, including booth logistics, shipping, vendor coordination, on-site setup, and staff scheduling
• Coordinate pre-show and at-show marketing activities, including digital display advertising, email invitations, lead capture setup, giveaways, and booth collateral preparation
• Manage post-show lead processing, CRM import, sales handoff, and event ROI reporting to evaluate performance and inform future show selection
• Create high-quality, technically accurate content such as blogs, case studies, product sheets, videos, email campaigns, and sales collateral that clearly communicate the value of industrial moving equipment solutions
• Plan, launch, and optimize paid and organic marketing campaigns (search, social, email), continuously improving performance through data-driven insights
• Manage and grow social media presence, including content planning, publishing, and engagement tracking aligned with B2B audiences
• Design and produce marketing collateral including brochures, presentations, technical documentation, and dealer-facing materials
• Support product marketing efforts including positioning, messaging, competitive differentiation, and go-to-market strategy for new and existing products
• Support new product launch activities, ensuring alignment across marketing, sales, and dealer channels
• Conduct market, customer, and competitor research to inform strategy and identify growth opportunities within industrial and B2B segments
• Manage and update website content, ensuring accuracy, SEO optimization, and a strong user experience; collaborate with developers or utilize CMS tools as needed
• Develop dealer enablement tools, training resources, and communications to support partner success and sales alignment
• Monitor, analyze, and report on marketing performance using analytics tools, providing actionable recommendations for continuous improvement

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Minimum 3-5 years of experience in B2B marketing, preferably within industrial equipment, manufacturing, or technical product environments
• Demonstrated ability to manage multiple marketing functions in a generalist role
• Strong technical aptitude with the ability to understand and accurately communicate complex product details
• Proven experience in digital marketing, campaign execution, and content development
• Experience with website/CMS platforms, CRM (Salesforce preferred), and marketing automation (Pardot/MCAE or similar)
• Proficiency in marketing analytics tools and performance measurement
• Excellent written and verbal communication skills with strong attention to detail and accuracy
• Strong organizational, project management, and multitasking abilities

Preferred Skills

• Experience marketing industrial moving equipment or similar material handling solutions
• 2 years of trade show or B2B event coordination experience
• Familiarity with dealer or distributor networks in a B2B environment
• Basic graphic design or video editing capabilities
• Knowledge of SEO/SEM best practices
• Experience supporting technical sales teams

What Success Looks Like

• Consistently accurate, high-quality marketing content that effectively communicates technical product value
• Successful execution of integrated B2B marketing campaigns and product launches
• Increased engagement and lead generation across digital and dealer channels
• Strong alignment with sales and dealer partners, resulting in improved enablement and revenue support
• Measurable improvements driven by data-informed marketing decisions

Benefits:

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

Work Location: Hybrid in Shakopee, MN 55379