Marketing Director

POSITION TITLE

Director, Marketing

REPORTING RELATIONSHIP

This role reports to the Chief Product Officer and leads a small marketing team

LOCATION

Corporate Headquarters, Atlanta, Georgia (Hybrid role: 2 days in-office/week)

CLIENT OVERVIEW

PowerPlan, founded in 1994 and acquired by Roper Technologies (Nasdaq: ROP) in 2018, is a leading provider of comprehensive financial software solutions that empower organizations to improve financial performance, ensure regulatory compliance, and make data-driven business decisions. The platform integrates with enterprise systems to optimize financial planning, budgeting, forecasting, asset accounting, and tax reporting.

By serving industries with complex financial and regulatory requirements—including utilities and asset-intensive organizations, PowerPlan enables customers to enhance efficiency, strengthen compliance, and unlock new opportunities for growth. Positioned at the intersection of finance, technology, and innovation, PowerPlan is entering a pivotal new phase of growth, emphasizing AI-driven marketing, product evolution, and customer engagement. To learn more about PowerPlan, visit https://powerplan.com

POSITION IMPACT

As PowerPlan embarks on a bold transformation, the Director, Marketing will play a critical role in shaping brand identity, driving demand generation, and aligning marketing strategy with product and commercial goals. This role offers the opportunity to establish and shape the function from the ground up, creating the framework, processes, and strategies that will guide future success.

This highly visible leadership position offers the opportunity to refresh the corporate brand, introduce innovative marketing strategies, and harness AI to scale operations and accelerate responsiveness. The Director, Marketing will not only lead PowerPlan’s marketing functions, including communications, PR, events, and demand generation—but also serve as a strategic partner to executive leadership in defining how PowerPlan communicates its value to the market.

With responsibility for building and mentoring a high-performing team, this leader will directly influence pipeline growth, product adoption, and long-term brand equity as PowerPlan strengthens its position as a financial software innovator.

PowerPlan believes in the power of its people. It is a dynamic and forward-thinking company that thrives on solving complex problems. Don’t miss this extraordinary career opportunity where your ideas are valued, skills are honed, and career aspirations are realized.

FUNCTIONS AND RESPONSIBILITIES

The Director, Marketing will oversee all corporate communications, demand generation, events, and public relations functions. This high-profile role is pivotal as PowerPlan enters a new era of innovation. The successful candidate will be instrumental in refreshing PowerPlan’s brand, establishing new marketing strategies that accelerate company growth, and ensuring strong alignment with its evolving product strategy and commercial goals. This role demands a leader with proven experience in launching new products and planning cross-functional go-to-market efforts in a B2B SaaS environment. A critical aspect of this role will be the strategic adoption of AI to automate marketing tasks, increase team velocity, and enhance its responsiveness to dynamic business needs and market shifts.

Other key responsibilities include:

Strategic Marketing & Brand Leadership

• Lead a comprehensive refresh of PowerPlan’s brand identity
• Oversee corporate communications to ensure consistent, impactful messaging aligned with product strategy

Demand Generation & Go-to-Market (GTM) Leadership

• Develop and execute innovative demand generation campaigns that drive pipeline growth and new customer acquisition
• Partner with Product, Sales, and Customer Success to deliver coordinated, cross-functional GTM strategies for new product launches
• Leverage AI-driven tools to automate and accelerate marketing execution

Events & Public Relations

• Oversee customer events and public relations activities to enhance visibility and strengthen stakeholder engagement

Team Leadership & Development

• Recruit, manage, and mentor a team of high-performing marketing professionals
• Foster a culture of creativity, accountability, and continuous improvement
• Champion AI adoption to enhance efficiency and scalability

Executive Collaboration & Analytics

• Work closely with the executive team to shape marketing priorities and report ROI-driven outcomes
• Use data and AI-powered insights to refine strategy and deliver actionable reporting

Market & Competitive Intelligence

• Monitor market dynamics, customer needs, and competitive movements to identify opportunities for differentiation
• Integrate analytics to provide rapid, actionable insights that guide marketing strategy

PROFESSIONAL QUALIFICATIONS

The successful candidate will possess 8 years of progressive marketing experience in a B2B SaaS environment, including 4 years in a leadership role. The successful candidate will have a proven track record leading brand refresh initiatives, product launches, and demand generation campaigns tied to commercial outcomes. Additional experience includes:

• Experience launching version 1.0 products and managing cross-functional GTM efforts
• Proven record of building (maturing processes), managing, and mentoring high-performing marketing teams
• Demonstrated experience in developing and executing annual marketing plans that are tightly aligned with product strategy and commercial goals
• Strong analytical and strategic planning skills, with proven use of AI and automation tools in marketing
• Background in regulated utilities or asset-intensive industries, preferred, not required
• Proficiency with BI dashboards, CRM platforms, ABM tools, and performance analytics, including experience with marketing mix modeling, attribution, and testing methodologies to measure and optimize marketing impact

LEADERSHIP QUALITIES

In this unique and highly visible role, we seek a leader worth following who embodies PowerPlan’s values and culture. Other qualities considered important include:

• Effective Communicator - Motivates and inspires all stakeholders through clear and proactive messaging
• Team Excellence - Develops high-performing teams through inclusive leadership, attracting and developing world-class talent, providing ongoing feedback and building trust throughout the organization
• Results-Driven - Delivers results and drives customer success by committing and focusing on outcomes to deliver results; makes the customer the center of decisions
• Forward Thinker - Makes balanced decisions/ thinks strategically into the future

PERSONAL QUALIFICATIONS

The ideal candidate will be naturally curious, bringing a growth-oriented and transformational mindset. They will demonstrate sound judgment, take initiative as a self-starter, and thrive in dynamic environments. We admire humility and and a roll up your sleeves working leader attitude. This individual will align seamlessly with PowerPlan’s corporate culture which emphasizes a collaborative environment.

The candidate’s personal characteristics should also include:

• Excellent collaboration and communication skills, with experience influencing executive leadership
• Strong strategic thinker with the agility to balance big-picture vision and hands-on execution
• Data-driven, analytical mindset with the ability to turn insights into action
• Highly collaborative and influential communicator with executive presence
• Entrepreneurial spirit with a passion for innovation, creativity, and continuous improvement

EDUCATION REQUIREMENTS

Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred)

COMPENSATION

Our client provides an attractive compensation package encompassing a competitive salary commensurate with experience and a short-term bonus tied to individual performance and corporate results.