What are the responsibilities and job description for the Director of Strategic Marketing – Datacenter position at Power Integrations?
Position Summary
Power Integrations is seeking a Director of Strategic Marketing – Datacenter to lead the company's Datacenter market strategy.
This leader will serve as the primary voice of the Datacenter market, translating customer requirements, competitive dynamics, ecosystem trends, and emerging power architectures into actionable business strategies, product priorities, and go-to-market plans.
Working closely with Business Unit leadership, System Applications, Product Development, Sales, and Marketing Communications, this role will define where Power Integrations should compete, how the company will win, and what investments are required to support future growth.
A key responsibility will be shaping Power Integrations' participation in next-generation AI infrastructure, including emerging auxiliary power, distributed power, and higher-voltage power delivery architectures that are expected to drive future datacenter growth.
In addition to market ownership, this leader will build and develop a high-performing Datacenter Strategic Marketing team capable of driving market insight, customer engagement, competitive strategy, and GTM execution across the organization.
Key Responsibilities
Datacenter Market Strategy
- Own the Datacenter segment strategy and long-range growth plan.
- Define target applications, customer segments, ecosystem partners, and priority opportunities.
- Develop recommendations regarding where Power Integrations should invest, compete, and differentiate.
Customer & Market Insight
- Build deep understanding of hyperscalers, server OEMs, ODMs, power supply providers, and ecosystem partners.
- Monitor emerging AI infrastructure architectures, power-delivery trends, and competitive developments.
- With Sales and FAEs, conduct direct customer engagement to identify unmet needs, future requirements, and market opportunities.
Product Priorities & Roadmap Influence
- Translate market requirements into product and technology priorities.
- Influence roadmap decisions through customer insight, market analysis, and competitive intelligence.
- Partner with System Applications and Product Development to ensure future products address evolving market needs.
Competitive Strategy & Positioning
- Develop competitive positioning versus leading power semiconductor and power-system suppliers.
- Identify market gaps, competitive threats, and opportunities for differentiation.
- Drive clear customer value propositions and market messaging.
Go-to-Market Leadership
- Develop and drive the Datacenter GTM strategy, including customer targeting, design-win priorities, ecosystem engagement, messaging, and launch plans.
- Partner with Sales, Applications, and GTM teams to accelerate strategic opportunities and improve win rates.
Organizational Leadership
- Build and lead a high-performing Datacenter Strategic Marketing team.
- Develop organizational capability in market analysis, customer engagement, competitive intelligence, and strategic planning.
Qualifications
- BS in Electrical Engineering or related technical discipline; MBA or advanced degree preferred.
- 12 years of experience in strategic marketing, product marketing, product management, applications, business development, or related leadership roles within semiconductors, power electronics, or datacenter infrastructure.
- Strong understanding of datacenter and AI infrastructure power architectures, including server power, auxiliary power, distributed power systems, and emerging higher-voltage power delivery trends.
- Proven ability to develop market strategies, influence product roadmaps, and drive GTM execution.
- Experience engaging directly with hyperscalers, server OEMs/ODMs, power supply providers, or datacenter ecosystem partners.
- Strong technical credibility and ability to engage effectively with engineering, applications, sales, and executive leadership teams.
- Demonstrated success leading and developing high-performing technical marketing or business teams.
- Excellent communication and presentation skills, including the ability to develop executive-level strategy recommendations and customer-facing narratives.