What are the responsibilities and job description for the Social Media Coordinator / Specialist position at Power Collective PR?
Power Collective is seeking a proactive, creative, and highly organized Social Media Coordinator / Strategist to support and execute social media initiatives across a diverse portfolio of clients spanning real estate, design, architecture, law, hospitality, lifestyle, and luxury brands.
This is an excellent opportunity for those passionate about storytelling, content creation, social media strategy, and brand building. The ideal candidate is a strategic thinker, exceptional writer, detail-oriented executor, and creative problem solver who thrives in a fast-paced agency environment.
We're looking for someone who takes pride in producing exceptional work, embraces accountability, is proactive with ideas, questions and moving things forward, and is excited to grow alongside a dynamic and entrepreneurial team.
This role offers significant opportunities for long-term career growth, leadership development, and the ability to help shape and expand our social media practice.
Key Responsibilities
Social Media Strategy & Content Development
- Support day-to-day management of client social media accounts across Instagram, LinkedIn, Facebook, TikTok, and emerging platforms
- Collaborate with clients and internal teams to gather content and identify opportunities for social storytelling
- Develop, maintain, and execute content calendars across multiple client accounts
- Draft compelling social media copy tailored to each platform and audience
- Research trends, conversations, hashtags, and industry developments to inform content strategy
- Develop creative recommendations for posts, Stories, Reels, carousels, video content, and campaigns
Content Creation & Execution
- Create and edit social media content, including graphics, videos, Reels, and carousel posts
- Design and format content and templates using Canva and other creative tools
- Assist with content shoots, including photography, videography, and creative direction
- Ensure all content aligns with brand voice, messaging, and visual identity
- Direct and manage any third-party content creators
Account Management & Reporting
- Manage content scheduling, approvals, publishing, and quality control processes
- Monitor deadlines and ensure content is delivered accurately and on time
- Compile monthly performance reports and identify key insights, opportunities, and recommendations
- Track social media metrics and communicate ROI to clients and internal teams
- Stay informed on platform updates, algorithm changes, and best practices
Team Collaboration & Growth
- Work directly with agency leadership on strategy, execution, and client communications
- Contribute ideas to strengthen and expand Power Collective's social media offerings
- Bring a proactive, solutions-oriented mindset to both client work and agency growth
Qualifications
- Bachelor's degree in Communications, Social Media, Marketing, Public Relations, Journalism, or a related field
- 1–3 years of social media, communications, marketing, or public relations experience preferred
- Recent graduates with exceptional writing skills, creativity, strong work ethic, and demonstrated social media expertise are encouraged to apply
- Excellent writing, editing, proofreading, and grammar skills
- Strong understanding of Instagram, LinkedIn, Facebook, TikTok, and emerging social platforms
- Experience with Canva, CapCut, Adobe Creative Suite, or similar creative tools
- Familiarity with social media scheduling and reporting platforms
- Strong organizational skills and ability to manage multiple projects and deadlines simultaneously
- Bilingual English and Spanish is a plus
- Agency experience is a plus but not required
- Experience in real estate, design, luxury, hospitality, legal, or lifestyle industries is a plus
Success in This Role Requires
- A genuine passion for storytelling, branding, social media, and communications
- Curiosity about culture, trends, business, design, real estate, and the media landscape
- Exceptional attention to detail and commitment to producing high-quality work
- Strong sense of ownership, accountability, and professionalism
- Ability to think strategically while executing efficiently
- Resourcefulness and a proactive approach to problem-solving
- Ability to thrive in a fast-paced, entrepreneurial environment
- Strong interpersonal and communication skills
- Desire to interact with and present in client-facing scenarios with confident, professional service and presentation skills
- Eagerness to learn, receive feedback, and continuously improve
- Desire to build a long-term career and grow into leadership opportunities
What We Offer
- Competitive salary based on experience
- Performance-based bonus opportunities
- Paid vacation, holidays, and personal time off
- Health benefits package
- Flexible hybrid work environment
- Direct mentorship from senior agency leadership
- Opportunity to work with leading developers, attorneys, architects, designers, entrepreneurs, and luxury brands
- Significant opportunities for career advancement as the agency continues to grow
- Professional development, training, conferences, and networking opportunities
- Exposure to high-profile projects, media campaigns, events, and brand launches
- Collaborative, entrepreneurial, and highly creative team culture
- A company that values initiative, ambition, accountability, and fresh ideas
- A front-row seat to some of the most impactful real estate, design, hospitality, and lifestyle projects shaping South Florida and beyond
Location
This is a hybrid position based in South Florida. Candidates must be located in or near the Miami area and available to attend content shoots, client meetings, events, and team gatherings as needed.