Demo

Director of Sales

Potter Global Technologies
Roanoke, VA Remote Full Time
POSTED ON 3/24/2026
AVAILABLE BEFORE 5/23/2026

Join Us as a Director of Sales at Potter Global Technologies

At Potter Global Technologies, we’ve been protecting lives around the world for over 125 years—and we’re just getting started. We’re a global leader in life safety solutions, committed to saving lives through innovative technology and trusted partnerships.

Our vision is for our customers to know us globally as their innovative, easy-to-do-business-with, best-in-class life-safety product partner. And our mission? With a passion for creating safer environments worldwide, our mission is to provide our customers with a team of real people that connect them with reliable expertise in life safety applications.

If you're inspired by purpose, energized by collaboration, and thrive in an environment of feedback, ownership, and experimentation—you’ll feel at home here.

As the Director of Sales, you will lead and develop a team of Regional Sales Managers while strengthening execution across key markets. Our sales organization is looking for someone who is passionate about developing people, driving accountability, and building high-performing teams. If you thrive in a dynamic sales environment, enjoy coaching and elevating talent, and excel at bringing structure and pipeline discipline to complex sales operations, this role could be perfect for you.

What You’ll Do

  • Lead, coach, and develop a team of Regional Sales Managers across territories.
  • Drive forecasting accuracy, Salesforce reporting discipline, and KPI achievement.
  • Build business plans, support strategic execution, and travel with RSMs to strengthen territory performance.
  • Support the successful transition to a refined territory model by providing clarity, structure, and leadership to your team.
  • Establish clear expectations, accountability rhythms, and performance management standards.
  • Partner cross-functionally with Customer Service, Quoting, Technical Support, Training, Sales Engineering, and Marketing.
  • Mentor your team through organizational change while building trust, clarity, and alignment.
  • Ensure revenue growth within priority vertical markets.
  • Support National Sales Meeting execution and other major sales initiatives.
  • Uphold a strong, transparent leadership presence that elevates team communication and performance.
  • Take on additional responsibilities as needed to support team goals and project milestones.
Qualifications:

What You Bring

Experience That Drives Success

  • Bachelor’s degree or MBA preferred
  • Regular travel (Approximately 70-75%) to engage with Regional Sales Managers and support regional performance
  • Exceptional communication, situational awareness, and coaching ability
  • Strong business planning and territory strategy experience
  • Driven, self-motivated leadership approach with an entrepreneurial mindset
  • A proven track record of leading and developing high-performing sales teams
  • Experience selling into our supporting multiple vertical markets such as healthcare, industrial, and education is strongly preferred

Key Strengths & Skills

  • Experience leading sales teams in hybrid solution environments that combine SaaS platforms, hardware deployment, and integrated communication technologies
  • Experience working with channel partners, distributors, and system integrators to drive revenue growth and support complex technology deployments
  • Strong pipeline management, forecasting, and Salesforce expertise
  • Ability to drive execution, establish accountability, and implement structure
  • Strategic thinking with a passion for problem-solving and process improvement

Our Culture

  • We build strong relationships—with teammates, partners, and customers
  • We take pride in knowing every product we build serves the purpose of protecting lives
  • We listen actively, coach frequently, and own our results
  • We foster innovation, value curiosity, and believe that experimentation is part of growth
  • We create a welcoming and inclusive space where everyone belongs
  • We take ownership of our work—quality and safety are at the core of what we do

Benefits That Matter

  • Employee Ownership Program – You’re not just an employee—you’re an owner. We share success together.
  • Competitive health, dental, and vision plans
  • 401(k) with company match
  • Generous paid time off and holidays
  • Continuous learning and development opportunities
  • Financial Wellness programs including complimentary Certified Financial Planner sessions
  • Recognition programs that celebrate individual and team wins
  • A mission-driven team that supports life-saving outcomes, every day

Location

This is a full-time, remote position requiring up to 75% travel. The expected schedule is 40 hours per week, Monday through Friday, but an occasional shift in hours may be necessary to accommodate project schedules.

Ready to Apply?

Ready to make a real impact? If you’re driven, curious, and excited to grow with a team that’s changing the world—and where you’re not just an employee but an owner—we want you on board!

Join us, and let’s create safer environments together—making a global difference you’ll be proud to own.

Salary : $160,000 - $175,000

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