Demo

Director of Sales

Potter Global Technologies
Roanoke, VA Full Time
POSTED ON 10/31/2025
AVAILABLE BEFORE 11/29/2025
Director of Sales - West Region

Now Hiring: Director of Sales – West Region

Lead. Grow. Make an Impact.

Are you a results-driven sales leader with the vision to drive into vertical markets, develop people and the grit to deliver results? Due to growth and restructuring of our sales team we are looking for two exceptional Directors of Sales to take our regional sales strategy to the next level.

As a key member of our leadership team, you will:

  • Drive strategic sales plans that fuel revenue and customer growth
  • Lead, inspire, and empower your regional sales team
  • Identify untapped markets and develop winning go-to-market strategies
  • Build lasting customer relationships that deliver long-term value
  • Align with cross-functional teams to keep sales strategies sharp and impactful
  • Analyze data, track KPIs, and report to senior leadership
  • Be the face of the company at client meetings, industry events, and conferences
  • Recruit, develop, and coach top-tier sales talent

Why Join Us?

Valcom isn't just a company — it's a hub of innovation, redefining communication in a rapidly evolving world. As a global leader in voice paging, intercom, and emergency notification systems, we're shaping the future of how people connect and save lives around the world. With 250 employees, virtually all of Valcom's products are engineered, manufactured, and supported in our 120,000-square-foot facility in Roanoke, Virginia.

Valcom is also proud to be a part of Potter Global Industries. Through our partnership with private equity firm KKR, employees have the unique opportunity to participate in an ownership program — a benefit rarely offered in our industry. Being a co-owner means playing a direct role in our success and sharing in the financial rewards.

We’re a company on the move delivering a unique mass communications product and we're growing fast, thinking bigger, and looking for bold sales leaders who thrive in high-impact environments. If you're ready to take ownership of a region, lead with confidence, and help shape the future of our company, we want to hear from you.

What You Bring To The Table

  • A track record of leading high-performing sales teams
  • Strategic thinking and a bias for action
  • Exceptional communication, negotiation, and presentation skills
  • Salesforce pipeline management expertise
  • Deep customer relationship skills
  • Willingness and ability to travel regionally as needed

Location Requirement

This is a remote leadership role, but you must live within your designated region (West of the Mississippi) to be considered.

Salary.com Estimation for Director of Sales in Roanoke, VA
$166,194 to $218,851
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