What are the responsibilities and job description for the Sales Director position at Potomac Courts Assisted Living?
The Sales/Marketing Director is responsible for driving census growth through outreach, networking, tours, and strategic marketing initiatives. This role requires someone who understands the senior living landscape and can confidently guide families through the decision‑making process.
Key Responsibilities:
Develop and execute marketing strategies to increase occupancy
Build and maintain referral relationships with hospitals, rehabs, physicians, and senior service providers
Conduct tours, follow‑ups, and support families through admissions
Attend community events, networking functions, and outreach activities
Manage digital marketing efforts, including social media and online listings
Maintain CRM data and track lead activity
Represent the community with professionalism, empathy, and enthusiasm
Compensation:
Competitive salary performance incentives
Benefits package (health, dental, vision, PTO, etc.)
Supportive leadership team
Opportunity for professional growth within a respected community