What are the responsibilities and job description for the Head of Demand Generation position at Port.io?
About Port
Port is an open, flexible internal developer portal designed to streamline everything developers need to know to deliver software more productively and comply with organizational standards.
Every company’s software standards, platform, and developers are unique and Port enables platform engineers to unify and present all of the tools in their platform, so developers can work efficiently with clear guidance along the golden paths established collaboratively with stakeholders like security, SREs, and management.
From onboarding a new developer to setting up a microservice, performing daily operations to monitoring DORA and engineering metrics across the organization, Port is the only developer portal with the total flexibility to handle all our customers’ unique platforms and standards, without the cost and complexity of building from scratch.
As Port continues to grow, we are looking for a Head of Demand Generation to own and scale our demand generation efforts. This is a high-impact, strategic role responsible for driving pipeline growth, optimizing marketing performance, and accelerating revenue generation. The ideal candidate is a data-driven marketer with a deep understanding of demand generation strategies, performance marketing, and account-based marketing (ABM).
Core Responsibilities
Port is an open, flexible internal developer portal designed to streamline everything developers need to know to deliver software more productively and comply with organizational standards.
Every company’s software standards, platform, and developers are unique and Port enables platform engineers to unify and present all of the tools in their platform, so developers can work efficiently with clear guidance along the golden paths established collaboratively with stakeholders like security, SREs, and management.
From onboarding a new developer to setting up a microservice, performing daily operations to monitoring DORA and engineering metrics across the organization, Port is the only developer portal with the total flexibility to handle all our customers’ unique platforms and standards, without the cost and complexity of building from scratch.
As Port continues to grow, we are looking for a Head of Demand Generation to own and scale our demand generation efforts. This is a high-impact, strategic role responsible for driving pipeline growth, optimizing marketing performance, and accelerating revenue generation. The ideal candidate is a data-driven marketer with a deep understanding of demand generation strategies, performance marketing, and account-based marketing (ABM).
Core Responsibilities
- Demand Generation Strategy: Develop and execute a comprehensive demand generation strategy that drives high-quality leads and accelerates pipeline growth.
- Multi-Channel Campaigns: Plan and optimize campaigns across digital, paid media, email, content marketing, webinars, SEO, and ABM to maximize engagement and conversion rates.
- ABM & Enterprise Marketing: Design and execute highly targeted ABM programs to engage strategic accounts and key decision-makers.
- Pipeline Ownership: Collaborate closely with sales to ensure a steady flow of qualified opportunities, optimizing marketing programs to support revenue goals.
- Performance Marketing: Own paid advertising, retargeting, and digital marketing initiatives, ensuring efficient spend and measurable ROI.
- Analytics & Optimization: Measure, analyze, and optimize demand generation programs, providing clear reporting on attribution, conversion rates, and pipeline impact.
- Must-have: Proven experience working in a DevTools / DevOps / developer-focused environment and a strong understanding of marketing to technical audiences.
- 7 years of experience in B2B demand generation, growth marketing, or performance marketing, preferably in SaaS, DevOps, or developer tools.
- Goal-driven, Demonstrates a strong focus on achieving objectives and delivering measurable results.
- Proven track record of designing and executing successful demand generation programs that drive pipeline growth and revenue impact.
- Deep expertise in digital marketing, paid acquisition, ABM, and multi-channel campaign execution.
- Strong analytical mindset with the ability to track and optimize key marketing KPIs, including CAC, LTV, pipeline velocity, and attribution modeling.
- Ability to collaborate cross-functionally with sales, product marketing, and content teams to align demand generation efforts with business goals.
- Exceptional project management skills, with the ability to prioritize and execute multiple campaigns simultaneously.
- Strong understanding of the buyer journey in enterprise software and technical markets.
- Ability to thrive in a fast-paced, high-growth environment.