What are the responsibilities and job description for the Demand Generation Lead position at Base Power Company?
About Base
Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
About The Role
Our marketing team combines creative, customer-focused strategies with data-driven precision to reach the right customers at the right time, building awareness, and engaging our audience. We’re looking for a Demand Generation Lead to join our marketing team and help shape the future of our brand.
What You'll Do
Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
About The Role
Our marketing team combines creative, customer-focused strategies with data-driven precision to reach the right customers at the right time, building awareness, and engaging our audience. We’re looking for a Demand Generation Lead to join our marketing team and help shape the future of our brand.
What You'll Do
- Own the paid marketing campaign strategy across paid social, paid search, and additional channels. Be responsible for the end-to-end strategy, execution, and insights.
- Develop a high performing creative content engine to effectively scale campaigns at target costs.
- Ideate, test, and scale new channel opportunities within and outside of paid strategies.
- Closely collaborate with sales, customer success, and product teams to align messaging and strategy.
- 3 years of hands-on experience running and optimizing paid digital acquisition campaigns.
- Proficient in Meta and Google advertising.
- Previous experience working at an early-stage startup or similar environment.
- Ability to work cross-functionally and excel in unstructured environments.
- Familiarity with basic marketing tools (e.g., Hubspot, Figma, or similar) and basic data analysis tools (e.g. Excel).
- Strong marketing intuition.
- Experience with field marketing, lifecycle marketing, and/or content marketing.
- Strong marketing intuition.
- A passion for storytelling and building brands.
- Analytical mindset with an eye for data-driven improvements.
- First Principles Thinking: Question assumptions. Principles > rules.
- Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.
- Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.
- Everyone’s an Owner: Follow through on commitments and own results.
- Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.
- Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.
- Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.