Manager, Marketing Execution, PLK, US&C

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

The Manager, Marketing Execution plays a key role in driving flawless execution of product launches and promotional campaigns across our brands. This role involves cross-functional project management of all marketing initiatives, including Beta Tests, Market Tests, and National Rollouts. The Manager works collaboratively with Marketing, Operations, Digital, Technology, Legal, Analytics, Supply Chain, and external vendors to ensure the successful execution of the marketing calendar. A successful candidate will bring proven experience managing complex timelines and cross-functional processes, with a keen eye for detail and a strong sense of ownership from planning through execution.

RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

Roles And Responsibilities

• Project & Campaign Management:
• Lead end-to-end project management for product and promotion launches, including Beta, Market, and National Rollouts.
• Develop detailed action plans and execution strategies, ensuring effective implementation of high-traffic and revenue-driving initiatives.
• Coordinate with cross-functional teams to create and refine project timelines, oversee asset production, and manage approval processes.
• Cross-functional Collaboration:
• Partner closely with various departments including Marketing, Operations, Digital, Technology, Legal, and Supply Chain to ensure seamless campaign execution.
• Work with vendors and suppliers to ensure timely delivery of promotional materials and product requirements.
• Serve as a central communication point, ensuring that franchisees and internal stakeholders are updated on current and upcoming campaigns.
• Performance Analysis & Continuous Improvement:
• Monitor and track campaign performance, utilizing data analytics to optimize strategies and provide actionable insights.
• Compile and analyze data from multiple sources to evaluate success metrics and inform strategic decisions for future campaigns.
• Document learnings from each campaign and make recommendations for process improvements, implementing corrective actions as needed.
• Process Development & Optimization:
• Develop standardized execution processes, templates, and checklists to support the scalability and efficiency of marketing initiatives.
• Ensure all projects are completed on time, within budget, and with a consistent focus on delivering quality results.
• Oversee commitment windows and ensure marketing activations align with overall business objectives.
• Stakeholder Engagement & Communication:
• Act as a strategic liaison between the field team, franchisees, and corporate teams, collecting feedback to enhance the marketing execution process.
• Support the preparation of content and presentations for strategic projects, delivering insights and recommendations to stakeholders.
• Provide guidance and training to internal teams and franchisees on effective campaign execution.
  

Required Skills And Qualifications

• Education: Bachelor’s degree in a related field.
• Experience:
• 4 years of experience in marketing execution, project management, or a related field within QSR, CPG, retail, or similar industries.
• Proven track record of managing cross-functional marketing campaigns from concept through execution.
• Technical Skills:
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
• Experience with project management tools (e.g., Smartsheets, Monday.com, MS Teams) is preferred.
• Soft Skills:
• Strong project management skills, with excellent organizational abilities and attention to detail.
• Ability to communicate effectively with diverse audiences, including franchise partners and cross-functional teams.
• High level of problem-solving skills with a solution-oriented mindset and ability to anticipate and address challenges.
• Analytical Skills:
• Strong analytical skills with the ability to interpret data and draw insights to guide decision-making.
• Experience with data analysis and performance tracking to evaluate campaign effectiveness and optimize future initiatives.
• Travel Requirement: Ability to travel frequently for in-person collaboration with franchisees and internal teams.
  

#Popeyes

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.