What are the responsibilities and job description for the Supervisor - Digital Marketing - FT position at Polynesian Cultural Center?
Description
Why Work at the Polynesian Cultural Center?
At the Polynesian Cultural Center, our employees are at the heart of our mission to preserve and share the cultures and traditions of Polynesia. Joining our team means becoming part of a purpose-driven organization that values learning, service, and personal growth. This role offers the opportunity to make a meaningful impact on the overall experience of our employees while working in one of the most unique environments in Hawai'i.
The Supervisor - Digital Marketing provides tactical leadership, campaign execution, and programmatic coordination across key retention and audience channels within the Engagement Pod. This role is responsible for supervising student teams while driving direct-to customer communications, brand community, and audience growth through an integrated mix of automated marketing workflows, influencer partnerships, localized traditional media, and digital asset distribution.
What You'll Do
Requirements
Preferred Qualifications
Work Schedule:
To Be Determined (40 Hours Per Week)
All applicants must be available for an on-site interview at the Polynesian Cultural Center in Laie, HI. Please note that the Polynesian Cultural Center will not provide relocation or travel expense reimbursements related to this application or hiring process.
Why Work at the Polynesian Cultural Center?
At the Polynesian Cultural Center, our employees are at the heart of our mission to preserve and share the cultures and traditions of Polynesia. Joining our team means becoming part of a purpose-driven organization that values learning, service, and personal growth. This role offers the opportunity to make a meaningful impact on the overall experience of our employees while working in one of the most unique environments in Hawai'i.
The Supervisor - Digital Marketing provides tactical leadership, campaign execution, and programmatic coordination across key retention and audience channels within the Engagement Pod. This role is responsible for supervising student teams while driving direct-to customer communications, brand community, and audience growth through an integrated mix of automated marketing workflows, influencer partnerships, localized traditional media, and digital asset distribution.
What You'll Do
- Define and implement operational roadmaps for audience retention and customer engagement. Translate department objectives into structured multi-channel campaigns across email, SMS, and organic social properties to cultivate brand loyalty and drive direct commercial metrics.
- Direct and manage the organization's automated marketing platform (HubSpot). Oversee the design, development, and execution of complex customer journey workflows, precise demographic segmentation, and textbased messaging strategies to optimize the Center's largest direct-to-customer communication channels.
- Oversee and coordinate the editorial calendar, content creation, and messaging for all organic brand social media channels. Ensure strict adherence to brand style and tone while actively managing community interactions to build sustainable organic growth.
- Supervise the influencer marketing framework through all phases, including identifying target creators, negotiating partnership contracts, directing agency collaborators, and analyzing performance KPIs against annual benchmarks.
- Manage the operational workflow for distributing, tracking, and maximizing the platform visibility of the organization's audio and musical assets across global streaming networks and syndication platforms.
- Oversee and implement local market traditional marketing programs and regional promotional initiatives to capture nearby demographics and maintain robust brand visibility
Requirements
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 2 years of professional digital marketing experience, with a proven track record executing email automation, organic social media management, or content lifecycles.
- Demonstrated ability to lead, delegate, and review the work of small teams or direct reports
Preferred Qualifications
- Professional certifications in HubSpot (Inbound Marketing, Email Marketing, or Marketing Software).
- Prior experience managing multi-tiered influencer agreements or regional local marketing campaigns within the travel, tourism, or hospitality industries.
- Well-rounded institutional knowledge of the Polynesian Cultural Center's history, mission, and operational layout.
Work Schedule:
To Be Determined (40 Hours Per Week)
All applicants must be available for an on-site interview at the Polynesian Cultural Center in Laie, HI. Please note that the Polynesian Cultural Center will not provide relocation or travel expense reimbursements related to this application or hiring process.
Salary : $26 - $30