Digital Marketing Manager

Position Overview

We are seeking an experienced, organized, and technically proficient Digital Marketing Manager to oversee the execution and day-to-day management of client digital marketing campaigns.

This position serves as the operational link between our sales team, clients, internal staff, and digital marketing partners. The Digital Marketing Project Manager is responsible for moving campaigns from the point of sale through onboarding, setup, launch, monitoring, reporting, and completion—ensuring projects are delivered accurately, on time, and according to client expectations.

The ideal candidate has a strong working knowledge of digital marketing, excellent project-management skills, exceptional attention to detail, and the ability to manage multiple client campaigns simultaneously. This position also supervises sales support and campaign-trafficking personnel and will help develop processes that allow our digital marketing business to grow efficiently.

Key Responsibilities

Digital Campaign & Project Management

• Manage digital marketing campaigns from onboarding through launch, fulfillment, reporting, and completion.
• Coordinate campaign requirements, creative assets, targeting information, budgets, schedules, tracking, and client approvals.
• Manage multiple client projects and campaigns simultaneously while maintaining deadlines and accuracy.
• Ensure campaigns are properly submitted, launched, monitored, and documented.
• Coordinate with internal staff, digital marketing partners, vendors, and platforms to ensure successful campaign execution.
• Monitor campaign progress and identify potential delays, missing materials, or performance concerns.
• Maintain project timelines and communicate campaign status to sales representatives, clients, and management.
• Conduct quality-control reviews to ensure campaign specifications and client instructions are accurately implemented.

Digital Marketing Knowledge

Maintain a strong working knowledge of digital marketing tactics and platforms, including:

• Paid search and search engine marketing (SEM/PPC)
• Paid social media advertising
• Display and programmatic advertising
• Search engine optimization (SEO)
• Local SEO and local search marketing
• Website and landing-page campaigns
• Email marketing
• Retargeting and audience targeting
• Video and connected-TV advertising
• Digital analytics, conversion tracking, and campaign reporting
• Emerging digital and AI-driven marketing technologies

The Digital Marketing Project Manager is not expected to personally execute every specialized digital marketing service but must understand the strategies, terminology, workflow, and performance metrics necessary to effectively manage campaigns and communicate with clients, sales representatives, and specialists.

Client Onboarding & Service

• Coordinate onboarding of new digital marketing clients after the sale.
• Gather campaign objectives, creative assets, account access, targeting information, and other materials necessary to launch campaigns.
• Help translate client objectives and sales commitments into clear campaign requirements.
• Communicate professionally with clients regarding campaign setup, timelines, deliverables, reporting, and required materials.
• Respond to routine client questions and coordinate resolution of campaign-related issues.
• Assist sales representatives with campaign reviews and client meetings when digital expertise or project updates are needed.
• Help maintain strong client relationships through responsive communication, organization, and reliable campaign execution.

Sales Support

• Provide operational and technical support to the sales team throughout the digital advertising process.
• Review digital campaign requirements to ensure proposed programs can be properly executed.
• Assist with gathering information needed for digital proposals and campaign recommendations.
• Coordinate completed sales agreements with campaign fulfillment.
• Maintain accurate client, campaign, and project information within the company's CRM and related systems.
• Help ensure campaign fulfillment, reporting, and documentation support timely and accurate billing.
• Support integrated advertising programs that may include both digital and print components when necessary.

Staff Supervision & Workflow Management

• Supervise and provide day-to-day direction to Customer Service/Sales Support and campaign-trafficking personnel.
• Assign work, establish priorities, and monitor workloads and deadlines.
• Train employees on campaign workflow, systems, documentation, client service, and quality-control procedures.
• Establish clear expectations for accuracy, responsiveness, organization, and accountability.
• Provide coaching and feedback to improve staff performance and productivity.
• Help management identify staffing, training, and resource requirements as the digital business grows.

Campaign Reporting & Quality Control

• Coordinate recurring client campaign reports and ensure reports are delivered according to schedule.
• Review reports for accuracy, completeness, and presentation before client delivery.
• Understand and help communicate important digital performance metrics, including impressions, clicks, click-through rates, conversions, cost-per-click, cost-per-acquisition, website traffic, engagement, and other campaign-specific KPIs.
• Identify significant campaign trends or performance concerns and coordinate appropriate follow-up with digital specialists and sales representatives.
• Maintain organized records of campaign activity, reporting, changes, and client communications.

Systems & Process Improvement

• Help develop standardized processes for client onboarding, campaign trafficking, project management, reporting, and quality control.
• Create and maintain checklists, templates, procedures, and documentation.
• Identify workflow bottlenecks, repetitive administrative tasks, and opportunities for automation.
• Recommend technology and process improvements that increase productivity and reduce errors.
• Help integrate CRM, project-management, reporting, file-management, and other systems into an efficient workflow.
• Assist management in developing scalable operating procedures as the company's digital marketing business grows.

Qualifications

• 3–5 years of experience in digital marketing, advertising, media, marketing project management, agency operations, or a related field.
• Previous project-management experience strongly preferred.
• Previous supervisory or team-lead experience preferred.
• Working knowledge of multiple digital marketing channels and advertising technologies.
• Strong understanding of digital campaign terminology, metrics, and reporting.
• Exceptional organizational skills and attention to detail.
• Ability to manage multiple clients, campaigns, projects, and deadlines simultaneously.
• Strong written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Comfortable working directly with clients, sales professionals, digital specialists, vendors, and senior management.
• Ability to learn new technologies and platforms quickly.
• Demonstrated reliability, accountability, professionalism, and strong work ethic.

A bachelor's degree in marketing, business, communications, advertising, or a related field is preferred but may be substituted by relevant professional experience.

Technical Proficiency

Candidates should be proficient with common business technology and comfortable learning new platforms. Experience with the following is desirable:

• CRM and sales-management systems
• Microsoft 365, including Outlook, Excel, Word, PowerPoint, Teams, and OneDrive
• Project-management and workflow platforms
• Google Ads and Google Analytics
• Meta and other social advertising platforms
• Digital advertising and reporting dashboards
• Website content-management systems
• SEO and local-search tools
• Email marketing platforms
• Cloud-based collaboration and file-management systems

Direct experience with every platform is not required; however, candidates should demonstrate strong technical aptitude and the ability to quickly learn unfamiliar systems.

Key Performance Expectations

Performance will be evaluated based on factors including:

• Accuracy and timeliness of campaign launches
• Successful management of project deadlines
• Campaign fulfillment and completion
• Quality and timeliness of client reporting
• Client responsiveness and service
• Reduction of campaign and trafficking errors
• Organization and documentation
• Effectiveness of staff supervision
• Efficiency of internal workflow
• Ability to manage increasing digital campaign volume
• Contribution to client retention and overall digital revenue growth

Compensation & Benefits

Compensation will be competitive and commensurate with experience, qualifications, and responsibilities.

This is a full-time position with a standard schedule of Monday through Friday, 9:00 AM to 5:00 PM. Benefits and other employment terms will be discussed during the hiring process.

Equal Employment Opportunity

We are an Equal Opportunity Employer and consider qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other classification protected by applicable federal, state, or local law.

Reasonable Accommodation

Reasonable accommodations may be provided to qualified individuals with disabilities to enable them to perform the essential functions of the position, consistent with applicable law.

General Disclaimer

This job description describes the general nature and level of work expected of the position and is not intended to be an exhaustive list of all duties, responsibilities, qualifications, or working conditions.

Responsibilities and assignments may be modified, added, or changed at management's discretion based on business requirements. Employees may be required to perform other duties reasonably related to their position.

Nothing contained in this job description creates or implies an employment contract or alters the at-will employment relationship, where applicable under law.

Pay: $54,600.00 - $65,900.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person

Salary : $54,600 - $65,900