Director of Field Marketing

The Director of Field Marketing leads the Field Marketing team within their assigned region by providing strategic leadership and ensuring the successful implementation of the organization's marketing & sales strategies & tactics. Working closely with the Directors of Operations and the Field Marketing Managers and Specialists, this position will lead the development of individual restaurant marketing plans to drive trial, awareness, and traffic to help build brand advocacy and generale sales growth.

This leader is responsible for evaluating the effectiveness of marketing strategies, tactics & programs and providing direction for improving and building new programs to help build best practices for a high growth team.

Key Responsibilities:

Marketing strategy, lead generation and sales:

• Responsible for driving regional sales growth and leading strategic plans for the brand to increase awareness and trial levels.
• Partners with the regional Director of Operations, Revenue Growth Management Team, Director of Brand, and various other departments across the company to drive sales and ROI.
• Drives the excitement and development of community engagement through building local partnerships and grass root marketing around each restaurant.
• Engages directly with customers to gain feedback and insights by frequently visiting restaurants and potential prospects.
• Develops deep knowledge of market trends, competitor activities and customer feedback to refine plans as needed.
• Collaborates with the Director of Media & Sponsorships to develop and execute plans that build awareness, drive traffic, and address individual market dynamics.
• Collaborates with Director of Brand, Commercial Marketing and Revenue Growth Management to implement campaigns and programs & leverage customer insights to develop effective marketing plans.
• Prepares and shares weekly, monthly, and quarterly plans, reporting and analysis on sales, traffic, and other relevant data and metrics.
• Identifies and evaluates sponsorship opportunities, including managing budgets and execution.
• Ensures alignment to ROI methodologies and consistent execution and follow up to monitor effectiveness.
• Develops and maintains a detailed marketing budget, responsible for managing monthly financial results.
• Budget and invoice reconciliation.

Team leadership:

• Leads the day-to-day operations, activity, & development of the field marketing team.
• Responsible for ensuring the Field Marketing team is fully engaged in the execution of detailed plans, proactively communicating with Operations, following up on execution results and providing market insights to plans.
• Ensures the marketing team has necessary tools and systems in place to support the restaurants which include marketing plans, media, and sponsorships.
• Responsible for hiring, onboarding, overseeing, developing, and mentoring all field marketing team members through performance assessments and objectively providing clear feedback.
• Exhibits the REIR values (Respect, Excellence, Integrity, Responsibility) to provide leadership direction through positive management and guidance; spends time in restaurants, actively participates in daily discussions on restaurant performance, execution of marketing philosophies and the development of restaurant marketing plans.

Requirements:

• Bachelor’s degree in Business, Marketing, Communications or related field.
• 10 years of field marketing management experience in multi-unit restaurants.
• Proven experience leading sales generation efforts and local store marketing strategies and action plans.
• Prior experience leading teams.
• Commercial mindset. Strong financial acumen.
• Detail-oriented, organized, and able to manage multiple priorities and change.
• Ability to manage budgets, project timelines and vendor relationships.
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills.
• Microsoft Suite Proficient.
• Ability to travel within assigned region (DMV, Chicago, and Rhode Island) up to 40-50% of the time.