Director of Internal Marketing

Position Summary

The Director of Internal Marketing is responsible for designing and executing powerful internal communication and engagement strategies that bring our company culture to life, strengthen employee experience, and foster connection, pride, and retention across all subsidiaries.

In this role, culture becomes your strategy, engagement is your impact, and people are your platform. You are the heartbeat driver of Polk Nation - telling our story, elevating our identity, and building both pride and connection across our teams, our job sites, and our offices. This role goes beyond delivering messages; you will transform engagement into purpose and purpose into performance, creating meaningful connections that reinforce our values and activate our workforce. Your work will inspire belief, build pride, and drive alignment, helping our people from the field to the corporate office, to see themselves not just as employees, but as contributors to something bigger. You shape not just how we communicate, but how we show up, connect and bring to life the Warrior Spirit that defines who we are and how we win.

Reporting to the Chief Human Resources Officer, this leader collaborates closely with People Operations, Talent Acquisition, Operations, Safety, and Executive Leadership to elevate brand identity internally, drive organizational engagement initiatives, and create consistency in how our culture is experienced across field and office environments. Success is reflected in improved retention, increased employee sentiment and participation, and high impact touchpoints that reflect who we are and how we win.

Key Responsibilities

Internal Brand, Culture & Storytelling

• Lead development of internal marketing strategy to promote culture, values, and employee experience.
• Create engaging campaigns (e.g., “Polk Nation Warriors," recognition programs, safety culture, wellness, employee spotlights).
• Develop internal brand standards including tone, visual identity, and messaging aligned with company mission.
  

Employee Engagement & Experience

• Design and implement company-wide engagement campaigns (events, digital communications, onsite initiatives).
• Partner with HR and Operations to build programs supporting employee onboarding, retention, recognition, and connection.
• Develop communication and engagement frameworks that align with OCM (organizational change management) strategies.
  

Internal Communications & Change Marketing

• Oversee development and distribution of internal communications (executive messages, newsletters, town hall content).
• Develop change messaging and rollout strategies for major organizational initiatives.
• Ensure consistent communications cadence, channel optimization, and engagement performance tracking.
  

Cross-Functional Leadership

• Partner with HR, Safety, Operations, and TA to embed engagement strategies into core programs.
• Lead creative execution of campaigns that support recruitment, leadership development, field engagement, wellness, and DEI initiatives.
• Provide leadership and guidance to marketing specialists or external creative partners working on internal-facing content.
  

Performance Monitoring & Continuous Improvement

• Establish KPIs to measure engagement (participation, retention, employee sentiment, campaign ROI).
• Conduct regular audits of internal messaging and engagement experience to refine strategies.
• Report performance and impact to Executive Leadership and Board stakeholders as required.
  

Business Development, Pursuit Marketing & Pre-Con Support

• Partner with Business Development and Pre-Con teams to support proposal content development, RFP/RFQ responses, and executive pursuit presentations.
• Strengthen bid competitiveness through culture-based storytelling, employee engagement highlights, and internal-external brand consistency.
• Develop and maintain proposal content libraries, team bios, capability statements, and project narratives with alignment to internal marketing messaging.
• Lead development of pursuit branding templates and presentation materials for strategic clients or large-scale project bids.
• Support leadership teams in communicating win themes and key differentiators during client interviews and presentations.
  

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Human Resources or related field required; Master’s degree preferred.
• 10 years of progressive experience in marketing, employee engagement, or internal communications, ideally within construction, industrial services, or high-growth environments.
• Demonstrated success in designing and launching internal brand or engagement programs that improve employee retention and satisfaction.
• Experience working across field and corporate environments in fast-paced, high-growth organizations.
• Strong project management and organizational skills; ability to handle multiple priorities.
• Exceptional communication and storytelling ability with high emotional intelligence.
• Proven ability to lead through influence and collaborate with cross-functional teams.
• Working knowledge of change management, internal activation strategies, and culture transformation preferred.
  
  

Key Competencies

Leadership & Culture

• Servant leadership mindset with ability to inspire and influence
• Acts as a culture champion and internal storyteller
• Builds strong relationships across field and corporate environments
• Demonstrates high emotional intelligence and authenticity
  

Strategic Thinking

• Aligns marketing and engagement strategies with business and people objectives
• Uses data and insight to drive decision-making
• Anticipates future engagement needs and behavioral change requirements
• Navigates fast-paced, high-growth environments with agility
  

Engagement & Communications

• Exceptional written and verbal communicator with persuasive storytelling ability
• Expert in designing creative internal campaigns and experiences
• Skilled in change adoption messaging and audience targeting
• Strong presenter, able to convey vision and influence at all levels
  

Execution & Delivery

• Drives projects from concept to launch with discipline and accountability
• Highly organized with strong follow-through and attention to detail
• Manages multiple initiatives simultaneously under tight deadlines
• Demonstrates operational discipline while enabling creativity
  

Performance Metrics

• Retention and engagement rate improvements
• Campaign participation & channel engagement
• Employee sentiment survey results
• Adoption and alignment of culture programs
• Consistency in tone and internal brand message
• Delivery of key initiatives on time and within budget
  
  

Work Environment

• Full-time, onsite leadership role with required travel to job sites and subsidiary offices.
• Highly collaborative environment with direct support from CHRO.
• Must thrive in a fast-paced, highly visible, and continuously evolving environment.
  
  

Why This Role Matters

This role amplifies the heartbeat of our organization. The Director of Internal Marketing shapes how employees experience our brand every day - from how they onboard, how they’re recognized, how they connect with our mission, and how they grow their careers. This is more than communications - it’s about building a culture people want to be part of.