Marketing Director

Versatile High-Performance Coatings is seeking a results-driven Director of Marketing to lead and own the full marketing function, with a primary focus on revenue growth, new customer acquisition, and performance optimization across all channels.

You will lead the entire marketing function—paid media, ecommerce, email, social, and content—with clear accountability for revenue performance. This is a hands-on leadership role for someone who can both build strategy and execute in a fast-moving, owner-led environment.

This role reports directly to the President and plays a critical role in shaping the company’s growth trajectory.

Key Responsibilities

• Own and execute a full-funnel marketing strategy focused on acquisition and retention
• Lead paid media (Google, Meta, B2B channels) with direct ROAS accountability
• Manage and optimize e-commerce website performance and conversion rates
• Build and scale email marketing and lifecycle campaigns
• Oversee social media and content strategy tied to measurable outcomes
• Partner with Sales and Operations on launches, pricing, and promotions
• Own and optimize the marketing budget for maximum return
• Deliver weekly performance reporting with clear action plans
• Lead, develop, and manage a high-performing marketing team
• Lead, manage, and execute events and tradeshows

What You Bring

• Proven success leading marketing in B2B ecommerce environments
• Strong hands-on experience with paid media (Google Ads, Meta) and ROAS ownership
• Expertise in email marketing, CRM, and lifecycle campaigns
• Experience managing and developing multi-disciplinary marketing teams
• Strong analytical mindset—able to interpret data and make decisive calls
• Comfortable operating in a fast-paced, entrepreneurial environment
• Experience marketing to contractors, trades, or dealer networks is a plus

Qualifications

• 7 years of progressive marketing experience with revenue ownership
• 3 years of team leadership experience
• Strong expertise in paid media, email marketing, and e-commerce
• Proficiency in Google Ads, Meta, HubSpot/MailChimp, and Google Analytics
• Highly analytical with strong decision-making skills
• E-commerce experience required
• Experience in contractor, trade, or dealer markets is a plus

Why Join Versatile?

This isn’t a brand-awareness role—it’s a growth leadership role. You’ll have direct visibility with executive leadership, full ownership of marketing performance, and the opportunity to build a marketing engine that drives real business results.

Employee Perks



Competitive Compensation

• We offer market-driven pay to attract and retain top talent.

Comprehensive Benefits Package

• Includes medical coverage supported by a company-funded HRA, paid telemedicine and health advocacy services, HSA and FSA options, dental and vision insurance, paid short-term disability, long-term disability, company-paid basic life and AD&D insurance, and access to supplemental life, critical illness, and accident coverage.

Flexible PTO Program

• Take the time you need with our flexible paid-time-off policy.

401(k) With Employer Match

• Grow your retirement savings with a competitive 4% company match

Partner Incentive Program

Rewarding performance and partnership through incentive opportunities.

Exclusive Sports Perks

• Enjoy premium tickets—including food, drinks, and VIP suite access with premium parking—to Dallas Mavericks, Texas Rangers, and Dallas Stars games.

Ready to Drive the Growth of a Powerhouse Brand?

If you are motivated by measurable impact and passionate about delivering exceptional brand experiences, we would love to meet you.

Apply today and help us build the future of Versatile High-Performance Coatings