Marketing Director

This isn't a brand-awareness role. It's a growth leadership role.

At Versatile High-Performance Coatings, we measure marketing by one thing: results. New customers won, customers retained, and revenue generated. Not impressions. Not post counts.

We're looking for a hands-on Director of Marketing who reports directly to our President, owns the entire marketing function, and wants the accountability (and the credit) that comes with turning marketing spend into measurable growth.

What You'll Own

•    Customer acquisition. Build and run the annual marketing strategy, with winning new professional contractor accounts as the top priority, measured by account activations, cost per acquisition, and attributable revenue.

•    Paid media. Lead Google Search, Meta, and emerging B2B trade channels with direct accountability for ROAS and cost per new customer.

•    Ecommerce. Treat versatile.net (NetSuite SuiteCommerce) as a revenue engine: drive qualified traffic, improve conversion, and strengthen SEO and answer-engine visibility, working with IT and development partners.

•    Lifecycle and email. Build onboarding, product education, reorder, and reactivation programs with clear revenue attribution.

•    Product positioning and go-to-market. Shape naming, packaging direction, and messaging that sets Versatile Systems apart for contractors.

•    Content and social. Create a repeatable customer-proof engine of contractor case studies, job-site photography, and application content, in partnership with Sales.

•    Trade shows and promotions. Own the promotional calendar and integrated pre-, at-, and post-show campaigns that convert.

•    Budget, data, and reporting. Allocate spend based on what's working, own attribution with NetSuite as the system of record, and deliver a weekly performance scorecard to the President.

•    Agencies and team. Set the strategy, hold agency partners accountable, and build and lead a lean, high-performing marketing team.

What You Bring

•    7 years of progressive marketing experience, including 3 years directly accountable for acquisition metrics and marketing revenue

•    A proven track record in B2B and ecommerce marketing

•    Hands-on paid media expertise with real ROAS accountability, not just oversight

•    Proficiency with Google Ads, Meta Business Suite, Google Analytics, HubSpot, and MailChimp

•    Experience building lifecycle email programs tied to retention and revenue

•    Experience managing agencies and validating their reported results against internal data

•    Strong analytical instincts and the confidence to invest, cut, and change direction when the numbers say so

•    Experience leading marketing professionals, plus a willingness to stay close to execution while you build the function

•    Bachelor's degree in Marketing, Business, Communications, or related field preferred; equivalent experience considered

Big pluses: experience marketing to contractors, applicators, dealers, or trade buyers; a background in specialty coatings, building products, or flooring; and familiarity with EOS (scorecards, Rocks, weekly L10s).

You'll Thrive Here If You

•    Think like a business owner, not just a marketer

•    Want direct access to executive leadership and real decision-making authority

•    Enjoy an entrepreneurial, owner-led environment where strategy and execution go hand in hand

What We Offer

•    $145,000 – $160,000 base salary plus performance bonus

•    Medical coverage supported by a company-funded HRA, plus HSA/FSA options, dental, and vision

•    Paid telemedicine and health advocacy services

•    Company-paid short-term disability and basic life/AD&D, with supplemental coverage available

•    Flexible PTO

•    401(k) with a 4% company match

•    Partner Incentive Program

•    Premium tickets, including VIP suite access and parking, for Dallas Mavericks, Texas Rangers, and Dallas Stars games

Ready to build a marketing engine that drives real growth? Apply today. We'd love to hear what you've built and what you'd build here.