What are the responsibilities and job description for the Demand Gen Marketer position at Pogo?
About Your Role đź‘€
As a Demand Gen Marketer at Pogo, you'll own B2B paid acquisition for a narrow, high-value audience - across digital, out-of-home, and unconventional channels.
Specifically, you will:
As a Demand Gen Marketer at Pogo, you'll own B2B paid acquisition for a narrow, high-value audience - across digital, out-of-home, and unconventional channels.
Specifically, you will:
- Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels
- Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment
- Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut
- Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution
- Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization
- Test, iterate, and scale what works
- Likely 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend. You've owned real budget, not a small line item.
- You've run multiple paid channels. LinkedIn, Meta, and beyond - you know how to make them work.
- You back every spend decision with data. CAC, ROAS, pipeline contribution, attribution - you have the rigor to defend your calls.
- You've worked at a fast-growing organization with real ownership. You don't need to be told what to do.
- Bonus: experience with AI tools in marketing workflows; out-of-home, billboard, or direct mail experience; experience marketing to data/insights buyers, market researchers, or brand teams.
- Own B2B paid acquisition across multiple channels. You’ll run and shape paid strategy across digital and offline channels - from LinkedIn and Meta to billboards and direct mail - with real ownership over budget and performance.
- Work on a product with strong market pull. You’ll help scale a product that already has growing enterprise demand, giving you the opportunity to optimize and accelerate something that customers genuinely want.
- Blend strategy with execution. This role is not just campaign management. You’ll influence channel mix, budget allocation, landing pages, creative, positioning, and full-funnel conversion strategy alongside the broader GTM team.
- Experiment beyond traditional B2B channels. We're excited about unconventional distribution and creative marketing ideas, especially across out-of-home, direct mail, and high-attention brand moments.
- Solve a real targeting challenge. Our buyers are a specific, senior audience - you won't scale through volume alone. This role rewards creative, precision targeting over brute-force spend.
- Join a highly analytical and product-minded team. We care deeply about measurement, iteration, and craft. You’ll work with people who think rigorously about growth and care about building excellent customer experiences.
- This is not a pure “media buyer” role. We expect paid marketers to think beyond campaign execution - into positioning, landing pages, creative strategy, attribution, and pipeline impact.
- We care deeply about efficiency and accountability. Every dollar spent is scrutinized through CAC, ROAS, attribution, and pipeline contribution. You need to enjoy operating with rigor and defending decisions with data.
- Things change quickly. Budgets, channels, and priorities may shift rapidly based on performance and market feedback. We optimize aggressively and don’t get overly attached to past strategies.
- You'll need to thrive with autonomy. There won't be overly structured playbooks or layers of management. We're looking for someone who can independently identify opportunities, make decisions, and execute quickly.
- We expect more than 9 to 5 - raw hours make an impact at our current stage. That said, we trust each team member to create a flexible work schedule that allows them to be most productive while accommodating other priorities outside of work. We also strongly encourage time off to recharge the batteries: in addition to unlimited PTO, we've implemented a minimum 20 days vacation policy 🌴