What are the responsibilities and job description for the Content Marketer position at Pogo?
About Your Role đź‘€
As the first Content Marketer at Pogo, you'll lead our B2B content function and own the voice of our enterprise business across every public-facing channel. You'll have a rare advantage: proprietary first-party data to draw from, and the freedom to figure out which channels matter and how to win them.
Specifically, You Will
As the first Content Marketer at Pogo, you'll lead our B2B content function and own the voice of our enterprise business across every public-facing channel. You'll have a rare advantage: proprietary first-party data to draw from, and the freedom to figure out which channels matter and how to win them.
Specifically, You Will
- Lead Pogo's B2B content function - you decide what gets written and where it shows up
- Turn Pogo's proprietary data into compelling long-form content - reports, studies, and deep dives
- Produce excellent copy across formats: long-form articles, webinars, outbound email, paid ads, billboards, organic social
- Own content strategy - decide which channels we invest in and why
- Develop a deep understanding of our buyers and write to them
- Use language to capture attention, create virality, and drive conversion
- Likely 3–6 years of B2B SaaS content experience at a tech company with a strong content program.
- You produce excellent copy across lengths and formats. Long-form is your strongest muscle, but you can write a great article, webinar, outbound email, paid ad, or billboard with equal care.
- You know how to use language to drive outcomes - capture attention, create virality, and convert.
- You can dig into data and find the story in it. Pogo gives you uniquely rich proprietary data to work with.
- Strong POV on how to run a content function. You know which channels matter for B2B SaaS, how they work together, and how to measure them.
- You've worked at a fast-growing startup with real ownership. You don't need to be told what to do.
- You actively use AI tools in your workflows.
- Bonus:
- Turning data into compelling macro consumer stories (leans on journalism)
- Have a track record of writing publicly on social and growing an audience
- Own the voice of a fast-growing B2B business. You won’t just be editing blog posts - you’ll define how Pogo shows up across every public-facing channel, from reports and case studies to conference keynotes and launch narratives.
- Work with uniquely rich proprietary data. Pogo's core B2B offering is helping businesses find insights from its first-party consumer data. You’ll have the opportunity to turn that data into stories, research, and content that genuinely stands out in the market.
- Have real creative and strategic ownership. This is not a “content execution” role. You’ll decide what gets made, which channels matter, how we position ourselves, and what our content engine should look like as we scale.
- Experiment across formats and distribution. One week you might be publishing a deep-dive report, the next testing organic social hooks, writing billboard copy, or shaping webinar narratives. We care about great ideas, not rigid channel silos.
- Help shape the content culture early. As our first dedicated content hire, you’ll play a foundational role in building our content strategy, standards, workflows, and brand voice from the ground up.
- This is not a pure brand or editorial role. We care deeply about outcomes - pipeline, engagement, conversion, and distribution. Content at Pogo is expected to influence the business, not just look or sound good.
- There’s very little existing structure. As our first dedicated content hire, you’ll be building systems, workflows, and strategy from scratch. There won’t be a large content team, agency support, or a mature playbook waiting for you.
- We move quickly and iterate constantly. You may publish something one week and completely rethink the positioning the next based on performance, customer conversations, or new learnings. We value speed and experimentation over perfection.
- You’ll need to balance strategy with execution. One day you might be shaping high-level narrative and channel strategy; the next, writing webinar copy, editing a case study, or reviewing landing page headlines. This is a very hands-on role.
- We expect more than 9 to 5 - raw hours make an impact at our current stage. That said, we trust each team member to create a flexible work schedule that allows them to be most productive while accommodating other priorities outside of work. We also strongly encourage time off to recharge the batteries: in addition to unlimited PTO, we've implemented a minimum 20 days vacation policy 🌴