Senior Marketing Manager, Go-to-Market & Channel Enablement

Position Summary

What You’ll Be Responsible For

Commercial Marketing & Sales Enablement

• Develop high-impact sales enablement materials including pitch decks, battlecards, solution briefs, customer messaging, and vertical-specific content
• Partner closely with Sales leadership to align marketing initiatives with pipeline growth, revenue goals, and strategic accounts
• Translate technical product capabilities into compelling business value propositions for enterprise, channel, and distribution audiences
• Support field sales efforts through targeted campaigns, account-based marketing initiatives, and opportunity-level marketing support

Channel Marketing & Partner Enablement

• Lead channel marketing strategy across PNY’s reseller, distributor, and authorized partner ecosystem
• Build scalable partner enablement programs including co-branded campaigns, launch kits, partner communications, and sales toolkits
• Work alongside Channel Sales leadership to drive partner engagement, adoption, and measurable pipeline contribution
• Help shape MDF strategy and evaluate program effectiveness, ROI, and partner impact

Go-to-Market Strategy & Product Marketing Alignment

• Serve as a key marketing partner to Product Management, helping align positioning, segmentation, and launch readiness
• Lead go-to-market execution across strategic categories including AI infrastructure, Data Center, Networking, RTX Pro, and Commercial Solutions
• Ensure Sales and Channel teams are fully enabled with clear messaging, training, and launch support materials
• Drive alignment across Product, Sales, and Marketing to create consistent and compelling market storytelling

Demand Generation & Commercial Programs

• Lead integrated marketing campaigns that support both direct and channel-driven revenue opportunities
• Align demand generation strategies with priority accounts, vertical markets, and strategic partner segments
• Oversee digital advertising and paid media initiatives with a strong focus on measurable business outcomes
• Analyze campaign performance and marketing data to optimize strategy, improve conversion, and maximize ROI

Digital Marketing Infrastructure

• Oversee key marketing platforms including the website, Partner Portal, CRM, CMS, and email marketing systems
• Ensure digital platforms effectively support lead generation, partner engagement, and sales enablement distribution
• Drive continuous improvements in user experience, accessibility, and conversion performance
• Partner cross-functionally to prioritize enhancements that directly support commercial growth

Brand, Content & Creative Leadership

• Guide the development of clear, technically credible, and commercially compelling messaging across all marketing initiatives
• Partner with Creative teams to prioritize and execute campaigns, product launches, and sales enablement materials
• Maintain strong brand consistency across customer-facing, partner-facing, and internal communications
• Oversee content strategy supporting launches, campaigns, thought leadership, and enablement initiatives

Events & Field Marketing

• Lead execution of trade shows, partner events, customer engagements, and industry activations
• Align event strategy with Sales and Channel priorities to maximize pipeline generation and relationship development
• Ensure strong pre-event promotion, onsite engagement, and post-event follow-up execution

Leadership & Cross-Functional Collaboration

• Lead and mentor marketing contributors with a focus on accountability, execution, and business impact
• Manage marketing investments across campaigns, channel programs, and events
• Bring forward market insights, competitive intelligence, and customer feedback to help shape growth strategy
• Present recommendations, performance updates, and strategic initiatives to executive leadership
• Partner closely with Sales, Product, Operations, and executive stakeholders to drive alignment and execution

What We’re Looking For

• Bachelor’s degree or equivalent experience
• 12 years of progressive marketing experience within B2B technology, infrastructure, or channel-driven environments
• Strong background in channel marketing, sales enablement, and go-to-market execution
• Proven ability to align marketing strategy to revenue generation and commercial growth
• Experience supporting reseller, distributor, and partner ecosystems
• Strong understanding of digital marketing platforms including CRM, CMS, email marketing, and partner enablement systems
• Analytical mindset with the ability to turn data into actionable business insights
• Comfortable operating in fast-paced, highly collaborative environments
• Strong communication, presentation, and storytelling capabilities, including executive-level interaction

COMPENSATION

The base salary range for this position is $180,000 - $200,000; the exact salary depends on several factors, including experience, skills, education, and budget.

BENEFITS OVERVIEW:

We offer a competitive benefits package that includes medical, dental, vision, basic life and AD&D coverage, short- and long-term disability, a 401(k) retirement plan, annual discretionary salary increases and bonuses. Employees receive paid company holidays, paid time off, and access to company-paid training. Optional benefits include tuition reimbursement, a 529 college savings plan, pet insurance, legal and ID theft coverage, and other voluntary insurance plans.