Media Buying Strategist

The Media Strategist will play a pivotal role within the agency’s media team, developing insight-driven media strategies that connect client goals with innovative channel plans. This role combines research, planning, and cross-team collaboration to ensure campaigns reach the right audiences, at the right time, with measurable results.  Core responsibilities include:

Strategic Media Planning

• Develop integrated media plans across digital, social, and programmatic channels that align with client objectives and budgets.
• Conduct audience and market research to inform media strategies, using data to uncover insights that drive targeting and messaging.
• Translate client goals and KPIs into actionable media strategies that deliver clear ROI.
• Present media recommendations and rationale to clients with clarity and confidence.

Campaign Execution & Coordination

• Oversee the implementation of approved media plans, ensuring timely trafficking, asset delivery, and campaign launches.
• Partner with Growth Lead to align media strategy with creative messaging and measurement frameworks.
• Monitor live campaigns for performance trends, troubleshooting issues and recommending optimizations as needed.
• Maintain up-to-date campaign documentation, schedules, and deliverables.

Performance Analysis & Optimization

• Analyze campaign performance data to generate insights and recommendations for ongoing improvement.
• Prepare clear, actionable reporting that demonstrates media effectiveness and ties back to client business goals.
• Lead client calls and campaign performance reviews to communicate results, share insights, and recommend optimizations in a clear, actionable way.
• Identify opportunities to refine targeting, channel mix, and investment allocations to maximize results.

Collaboration & Growth

• Contribute to the growth of client relationships by providing strategic counsel and proactive ideas that add value.
• Stay current on media trends, audience behaviors, and emerging platforms to ensure client strategies remain competitive.
• Support the Media Director and team leads with special projects, vendor communications, and partnership opportunities.

Qualifications

• 3 years of media planning experience within a digital or integrated advertising agency.
• Strong understanding of digital, social, and programmatic media channels.
• Experience translating client goals into actionable media plans and tactics.
• Solid grasp of audience research, media math, and performance analytics.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Strong communication and presentation skills, with the confidence to engage clients and internal teams.
• Collaborative spirit and proactive problem-solver with attention to detail.