What are the responsibilities and job description for the Market Research Expert position at Playbook?
Company Mission
At Playbook we believe that everyone deserves the ability to get ahead with incredible sports & academic programs. Through our best in class technology and integrated platform services we are revolutionizing the way that sports, education, and activity entrepreneurs launch and manage programs for students and communities across the world.
We have an amazing list of customers and partners including professional sports teams, fortune 500 companies, and 100's of leading sports and activity organizations across the country. We also have established partnerships with star athletes including Kristaps Porzingis, Didi Gregorius, and over 30 other professional athletes and influencers who embody our values and support our mission.
About the Role
Playbook is seeking to bring on an exceptional market researcher who will be able to manage large-scale data-driven projects within the SaaS field. This position will lead the marketing research function at Playbook. The position requires the ability to accurately identify industry and market trends, along with strong project management skills and the capacity to present project results to different departments in a digestible manner. Our ideal candidate is a self-starter who is data-driven and has a strong drive to tackle challenging large-scale projects.
Tasks, Duties, Responsibilities
Help manage our Linkedin, Facebook and Instagram accounts outreach
Executing sequences on email for Linkedin to create lists for the sales department
Escalating leads for business opportunities for reaching enterprise clients
Coordinating meetings and events with clients current and future clients
Implementing systems and tactics to improve our outreach.
Create business intelligence tools or systems, including design of related databases, spreadsheets, or outputs.
Knowledge, Skills, Competencies
Analytical skills to understand significant amounts of information and data
Communication skills for gathering and interpreting data and presenting the results to the company or clients
Expert communication skills to present complex ideas in a clear and concise manner.
Critical thinking skills to assess all available information and determine the marketing strategy that is best for a company
Detail-oriented in order to complete precise data analysis
Experience using phantom buster
Benefits
401(k) and 401(k) matching
Paid Time Off
Health Reimbursement Account (HRA)
Paid Travel Opportunities