Demo

Head of Operations

Playbook
New York, NY Full Time
POSTED ON 11/12/2025
AVAILABLE BEFORE 12/12/2025

** If you apply and we get in touch for the next steps, we will ask you to send a brief introductory video. If you want to standout, send us a video with your application.


Head of Operations at Playbook Institute


About Playbook

Playbook is the #1 creator economy platform for creators in fitness, wellness, and sports. Playbook currently has thousands of the world’s top fitness creators on the platform and one of the highest-rated apps on the app store.


Playbook has raised from top VCs and many high-profile executives and founders such as Michael Ovitz (founder of CAA), Ed Baker (former head of growth at Uber), Daniel Graf (former head of product at Uber), Ryan Hoover (Product Hunt founder), Alex Chung (Giphy founder), Renaud Visage (Eventbrite co-founder), Melody McCloskey (StyleSeat founder) and more.


About Playbook Institute

Playbook Institute is the education and media arm of Playbook. At The Institute, we’re building a team of exceptional coaches dedicated to helping fitness creators with the strategy and services to build and grow their businesses.


The Role

As the Head of Operations at Playbook Institute, you'll be the systems architect behind our high-ticket coaching business. This is a role for someone who is a systems thinker with excellent project management skills. You’ll report directly to the COO and CEO, and work side by side with our Head of Creator Coaching. You'll ensure our coaching/services business runs smoothly and effectively. You'll be responsible for our client experience from start to finish while managing the teams and systems that make it all happen.


Core Responsibilities

  • Systems Design & Implementation: Create, optimize, and manage the operational infrastructure that powers our high-ticket and low-ticket coaching programs
  • Cross-Functional Leadership: Oversee and coordinate teams spanning accounting, operations, and curriculum development
  • Technology & Automation: Champion and implement tech solutions (including HubSpot) that drive efficiency without sacrificing quality
  • Curriculum Operations: Organize and optimize our curriculum team's workflows, ensuring timely, high-quality content development
  • Team Management: Lead both internal staff and freelancers with clear direction and accountability
  • Process Optimization: Continuously assess and improve operational processes to enhance client experience and team effectiveness


You're Our Ideal Candidate If You:

  • Have 5 years of experience in operations with at least 3 years specifically in high-ticket coaching businesses or agency operations
  • Excel at identifying the most important problems to solve, rather than just executing assigned tasks
  • Demonstrate a proven track record of building systems that scale effectively
  • Possess exceptional project management skills in fast-paced startup environments
  • Think strategically while maintaining meticulous attention to operational details
  • Navigate ambiguity confidently and create structure where needed
  • Communicate complex ideas clearly to diverse stakeholders
  • Have deep experience with HubSpot or similar CRM/marketing automation platforms
  • Maintain a growth mindset and continuously seek improvement opportunities


Success in Your First 90 Days

Within your first 90 days, you'll have:

  • Mapped and optimized our core operational systems
  • Identified and begun implementing solutions for our most pressing operational challenges
  • Created a scalable framework for curriculum development and delivery
  • Begun implementing process solutions that increase both efficiency and quality


Benefits:

  • Fully remote role in a company with a strong international culture 
  • Competitive salary (including benefits)
  • Membership to Playbook — access to 60,000 premium fitness workouts
  • Apple equipment


Application Process

Submit your resume along with a short video outlining why you are a good fit for this role.

Salary.com Estimation for Head of Operations in New York, NY
$232,405 to $308,158
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