What are the responsibilities and job description for the Director of Marketing position at Playbook?
Company Mission
At Playbook we believe that everyone deserves the ability to get ahead with incredible sports & academic programs. Through our best in class technology and integrated platform services we are revolutionizing the way that sports, education, and activity entrepreneurs launch and manage programs for students and communities across the world.
We have an amazing list of customers and partners including professional sports teams, fortune 500 companies, and 100's of leading sports and activity organizations across the country. We also have established partnerships with star athletes including Kristaps Porzingis, Didi Gregorius, and over 30 other professional athletes and influencers who embody our values and support our mission.
About the Role
The Playbook team is looking for a Director of Marketing to develop and execute strategic marketing plans for a fast-growing SaaS company. The Director of Marketing should have experience in growing brand awareness, product education, improving customer acquisition, budget management, and building an all-star marketing team.
Tasks, Duties, Responsibilities
- Provide strong leadership and oversight to a high-performance global Marketing organization that is able to consistently achieve aggressive growth goals.
- Developing the Playbook brand that builds brand equity and helps achieve the organization’s goals for growth.
- Build brand awareness through media channels, events, and marketing tactics.
- Build, lead, and develop a high-performing team.
- Function as a spokesperson and public-facing representative for Playbook in webinars, media requests, analyst meetings, events, and other opportunities
- Drive awareness, preference, and demand for the Playbook software services.
- Prioritize and manage marketing budgets.
- Work to define a clear customer brand, to define our ongoing path to growth by shaping our image in the marketplace.
- Knowledge, Skills, Competencies
- Proven results in direct and digital marketing, database analytics, Internet and e-commerce, CRM, and new media.
- Experience establishing and managing a complex budget.
- Demonstrated ability to setting and achieving the highest standards of performance for the team.
- Experience in building, executing, and measuring data-driven marketing programs across online and traditional channels.
Qualifications
- A bachelor’s degree is required; an advanced degree is preferred.
- 5 years of experience in marketing roles of increasing responsibility and seniority in the consumer goods industry
Benefits
- 401(k) and 401(k) matching
- Paid Time Off
- Health Reimbursement Account (HRA)
- Paid Travel Opportunities