What are the responsibilities and job description for the Associate Marketing Manager position at PlatinumBlack?
We are looking for a multi-dimensional Associate Marketing Manager to join our team. Reporting to the Integrated Marketing Manager, you will collaborate across teams to bring campaigns to life across paid, earned, and owned channels. This role is ideal for a junior to mid-level marketer who enjoys working across multiple facets of marketing—from campaign execution to performance analysis—and thrives in a fast-paced environment.
Key Responsibilities
- Support the execution of integrated marketing campaigns across digital, print, and web
- Launch, manage, and optimize digital advertising campaigns (e.g., Google Ads, LinkedIn, DSPs, CTV)
- Monitor campaign performance and make data-driven recommendations to improve results
- Manage campaign budgets, track spend, and assist with budget reporting
- Work with Analytics & Campaign Managers to track, analyze, and report on campaign performance across channels, including conversion tracking and attribution
- Collaborate with internal teams to develop and deploy digital assets, website updates, and email campaigns while ensuring the accuracy of outputs for each channel
- Support website performance optimization and SEO initiatives to improve traffic and engagement
- Assist with marketing analytics, reporting, and data validation as needed
- Support marketing automation and MarTech platforms as needed
- Stay current on digital marketing trends, tools, and best practices
Required Qualifications
- 3–5 years of experience in digital marketing, advertising, or a related field
- Hands-on experience with digital advertising platforms (e.g., Google Ads, LinkedIn Ads, DSPs)
- Working knowledge of analytics, conversion tracking, and attribution
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Excellent written and verbal communication skills
- High attention to detail
Preferred Qualifications
- Familiarity with SEO principles and website optimization
- Experience with analytics and reporting tools (e.g., Google Analytics, Data Studio, Excel, Google Tag Manager)
- Experience with marketing automation platforms (e.g., Marketo)
- Familiarity with ABM platforms (e.g., Terminus, 6sense)
- Basic knowledge of HTML/CSS
About PlatinumBlack
For more than 20 years, we have developed market insights, improved business processes, unraveled complex market landscapes, created award-winning multi-channel marketing and advertising campaigns, and assimilated into 100 companies. Our success is predicated on helping clients find new growth opportunities and creating the marketing programs that capitalize on them. But we can’t do it without extraordinary teammates. Our culture centers around an entrepreneurial and enterprising spirit–we empower our people to bring their highest value and most audacious ideas to work with them every day. We encourage cross-disciplinary collaboration and proactive team players. We are all students, and we are all teachers. As such, we are invested in the growth and development of everyone who comes through our doors, so that each of us can make the greatest impact on the world we share.