Home Care Marketer (Field-Based)

We are seeking an experienced, motivated, and results-driven Home Care Marketer to join our team. This is a field-based position focused on developing referral relationships, generating new patient cases, and expanding the agency's presence throughout the community.

The ideal candidate will have at least 1 year of direct home care marketing experience, a solid understanding of the NYC home care market, and a proven ability to develop referral sources and consistently generate new cases.

This is a performance-driven role, and the successful candidate will be expected to meet established referral and patient acquisition goals. The compensation is also performance-based.

Key Responsibilities:

• Develop and maintain relationships with hospitals, physicians, social workers, case managers, rehabilitation centers, senior centers, community organizations, insurance representatives, and other potential referral sources.
• Generate qualified patient referrals and new home care cases to meet established monthly performance expectations.
• Identify and develop new referral sources and business opportunities throughout assigned territories.
• Conduct regular field visits and maintain consistent communication with existing and prospective referral partners.
• Educate potential patients, families, and community partners about available home care services and assist in connecting eligible individuals with the appropriate internal team.
• Follow up consistently on prospective referrals to support successful conversion into active cases.
• Represent the agency at community events, healthcare facilities, networking opportunities, and other outreach activities.
• Maintain accurate records of marketing activities, referrals, contacts, and follow-up efforts.
• Collaborate with internal departments to facilitate a smooth referral and onboarding process.
• Track progress toward established referral and case-generation goals and provide regular activity updates.