National Sales Manager

We are seeking a National Sales Manager to drive growth with major retail and multi-location customers. This role requires a proven hunter who has successfully sold directly to big box retailers, mass grocery organizations, and/or multi-location restaurant chains, while also managing business through distribution partners.

This position operates in a 50% direct-to-customer / 50% distribution sales model and is responsible for expanding national accounts, developing new business, and leading a small team.

What You'll Do

• Develop and win new business with big box retailers, mass grocery, and multi-location restaurant chains
• Manage a balanced sales model: 50% direct accounts / 50% distribution channel
• Drive national account strategy and long-term growth initiatives
• Lead, coach, and develop two direct reports
• Build and strengthen distributor relationships to increase market penetration
• Negotiate complex agreements with both end customers and channel partners
• Maintain an active pipeline focused on new account acquisition
• Collaborate cross-functionally with leadership, marketing, and operations
• Own revenue growth and profitability for assigned accounts
• Travel to customer locations, trade events, and partner meetings

Required Experience

• 10 years of sales experience with national account responsibility
• Proven success selling directly TO big box retailers, mass grocery, or multi-location restaurant chains
• Experience working through distribution partners
• Demonstrated hunter mentality with new account wins
• Leadership experience managing sales professionals
• Strong negotiation and strategic selling skills
• Ability to travel approximately 50%

Preferred Background

• Retail support products, merchandising, signage, or related solutions
• Experience in specification-driven or standards-based selling environments
• Multi-channel national account management

Location: Remote Work - Midwest | Travel: ~50% | Reports to: President

National Sales Manager| Big Box Retail | Grocery Chains | Restaurant Chains | Distribution Sales | Channel Sales | Direct Sales | National Accounts | Multi-location Retail | Hunter Sales |

H2

Pay: $200,000.00 - $250,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Relocation assistance
• Vision insurance

Application Question(s):

• Have you personally sold products directly to big box retailers, mass grocery chains, or multi-location restaurant organizations?
• Do you have direct sales experience selling signage products to retail, grocery, or restaurant customers?
• Have you held a sales role where you were responsible for both new business development and managing national or multi-location accounts?

Work Location: Remote

Salary : $200,000 - $250,000