Growth Engineer (Growth Lead)

Growth Engineer (Growth Lead)

About the Role

PlantPaper is a fast-growing, subscription-driven consumer brand built by a very small team doing an outsized amount of work. We are obsessive about performance, allergic to bloat, and deeply skeptical of generic marketing playbooks.

We’re looking for a Growth Engineer—someone with a scientist’s mindset and a generalist’s range—to take real ownership of growth across acquisition, monetization, and retention. This is a hands-on, in-the-trenches role with meaningful responsibility and real upside.

What this role is not:

a brand marketing role

a lifecycle-only role

a “manage agencies and make decks” role

This is a role for someone who wants to understand the mechanics of the growth system—and then do the work required to improve them.

What You’ll Own:

Growth, End to End

You will be responsible for identifying, testing, and scaling growth opportunities across the business, from new customer acquisition to lifetime value optimization.

That includes:

New customer acquisition

• Owning and improving existing acquisition channels (Meta, Google, affiliates, direct mail), not by replacing founder-led creative, but by increasing surface area — unlocking additional formats, partners, and testing volume that compound what’s already working
• Identifying, testing, and validating new channels and tactics (e.g. TikTok, whitelisted ads, emerging formats, partnerships, underpriced surfaces)
• Moving fast enough that within 60–90 days, at least one new acquisition surface has been meaningfully validated or ruled out

Lifecycle & LTV growth

• Treating retention, subscription conversion, and monetization as core growth levers
• Building and executing an opinionated, 6-month plan to improve LTV
• Designing and overseeing lifecycle experimentation across email, SMS, the subscriber portal, and pricing/discount structures
• Rejecting generic CRM playbooks in favor of what actually makes PlantPaper unique

Experimentation & optimization

• Designing rigorous A/B tests across the website, checkout, and subscriber experience
• Defining hypotheses, success metrics, and learning goals
• Ensuring experiments are well-designed, well-executed, and actually acted on

Data & insight

• Personally digging into data (GA, RetentionX, internal reporting)
• Reorganizing and interrogating data to surface insights others miss
• Translating analysis into clear decisions and next actions

How You’ll Work

• You will work inside a small, elite internal team supported by best-in-class external partners.
• You will manage agencies aggressively:
• set clear expectations
• give them a short leash to improve
• move on quickly if they don’t deliver
• You will step in yourself when needed to keep momentum.
• You will be accountable for outcomes, not activity.

This role rewards:

• judgment over templates
• speed of learning over false certainty
• rigor
• people who figure out how to get it done

What Success Looks Like (First 60–90 Days)

Within your first 2–3 months, you should have:

• Taken real ownership of new channels and partners
• Cracked at least one new growth opportunity or reached a clear, defensible conclusion about why it won’t work — and what to try next
• Built and begun executing:
• a concrete LTV / lifecycle testing roadmap
• a real website experimentation cadence
• Established clear answers across the growth system — which channels, tactics, and lifecycle levers are working, which aren’t, and what to do next — even if not all results are fully in yet

Who This Role Is For

You are likely a strong fit if you:

• Have 3–5 years of experience in growth, performance marketing, or experimentation
• Have worked in a subscription or recurring-revenue business
• (If you’ve never worked on a subscription or recurring-revenue business, this role is probably not a fit.)
• Are deeply quantitative and comfortable living in data
• Think in hypotheses, mechanisms, and feedback loops
• Can zoom out to see the whole system — and zoom in to fix specific problems
• Are hungry, opinionated, and eager to prove yourself
• Can manage agencies and external partners with confidence and clarity

Who This Role Is Not For

This role is not a fit if you:

• Rely on generic growth or lifecycle playbooks
• Want a narrow channel-specialist role
• Need lots of structure, process, or consensus to move
• Are looking for a low-ownership, low-accountability seat

Compensation & Upside

• Competitive manager-level base compensation
• Meaningful performance-based upside, tied to real growth outcomes
• Equity / options available for the right person
• This role is designed for someone who wants to earn more by delivering more

Why This Role Exists

PlantPaper is at a stage where:

• growth opportunities are abundant,
• the data is rich,
• and the leverage is real.

What we need is someone with the curiosity, discipline, and hunger to turn that into durable growth — without bloating the team or lowering the bar.

If that excites you, we’d love to talk.