What are the responsibilities and job description for the Digital Marketing Associate position at Pivot Marketing?
Who We’re Looking For
Pivot Marketing is looking for a digital marketing rockstar-in-the-making. As a Digital Marketing Associate, you’ll work closely with the Pivot Media team to leverage digital marketing best practices across clients and across digital channels, including, but not limited to, paid search, paid social, search engine optimization, email marketing, website optimizations and more. You’ll also have a hand in helping to grow Pivot Marketing through social media management, blog writing, and website management.
Does This Sound Like You?
Our ideal candidate is passionate, dynamic and eager. We need someone who is versatile enough to see the big picture, but is also eager to dive headfirst into the details with us. Our dream Digital Marketing Associate will have a solid understanding of digital marketing strategies and a familiarity with digital platforms, but is also willing to learn. As a Digital Marketing Associate, your primary responsibility will be to develop and execute on digital marketing campaigns across various platforms, including Facebook/Meta, Google Ads, LinkedIn, Snapchat, and TikTok. You will analyze campaign performance metrics, drawing actionable insights to optimize ad performance and maximize ROI. Conducting thorough keyword research for both paid search campaigns and SEO initiatives will be essential to drive targeted traffic and improve search rankings. Additionally, you will participate in SEO audits, providing valuable insights and recommendations to clients for enhanced search visibility. Building and refining audience segments within paid social platforms will be crucial to enhancing targeting and reach, while crafting compelling ad messaging for paid search and social campaigns will be necessary to resonate with target audiences and drive engagement. Leveraging data to measure the impact of various ad creative formats and messaging strategies, along with utilizing Google Analytics (GA4) to track and analyze website traffic and user behavior, will be key components of your role. Perhaps most importantly, we are looking for someone who is intrinsically motivated, has a strong work ethic, and is able to demonstrate an ability to manage priorities and meet deadlines.
What You’ll Do (Key Responsibilities)
You’re a data-driven digital marketer who loves diving into analytics, optimizing campaigns, and finding creative solutions to complex challenges. You’re well-versed in Meta and Google Ads, and if you have experience with platforms like Snapchat, Spotify, TikTok, and Amazon DSP, that’s even better. You’re someone who values curiosity, realness, and joy in your work, and you’re eager to bring a collaborative, client-focused approach to everything you do. We’re looking for someone who’s not only skilled in managing campaigns but also thrives in an environment that values human connection and integrity.
Requirements
- 1-3 years of relevant work experience, courses or internships
- Bachelor’s degree (ideally in marketing, communication or business)
- Highly organized and extremely detail oriented
- Desire to learn the ins and outs of digital marketing platforms including:
- Google Ads
- Google Analytics (GA4)
- Meta Ads Manager
- LinkedIn Advertising
- Ability to think analytically and come up with “out of the box” solutions
- Strong analytical skills with a goal-oriented attitude
- Willingness to learn
- Stay current with emerging and changing digital marketing trends
- Alignment to Pivot Marketing's core values of Approachability, Joy, Curiosity, Realness and Integration
- Be genuine, honest, friendly and have a great sense of humor
How We Work
We value autonomy with accountability. We flex schedules to support life outside of work while staying responsive to client needs. We show up for each other—and for results.
Location & Workstyle
Hybrid/remote friendly within the U.S. (core collaboration hours in Eastern Time). Periodic travel for team and client meetings may be required.
Anticipated Salary Range & Benefits
At Pivot Marketing, we believe great work starts with taking care of our people. The anticipated salary range for this role is $45,000–$55,000, based on relevant experience in similar roles and within digital marketing platforms. The final offer will be commensurate with the candidate’s unique skills, qualifications, and experience.
Our benefits are designed to support balance, growth, and well-being. Team members enjoy employer-sponsored healthcare, a 401(k) with employer match, and employer-paid short-term disability and life insurance. We start all new hires with three weeks of combined paid time off plus 14 paid holidays, and offer options for dental, vision, and supplemental insurance.
Interested in Applying?
Please submit your resume and a brief cover letter to info@pivotmarketingvt.com. In your cover letter, choose one of Pivot’s core values—curiosity, realness, integration, approachability, or joy—and tell us what it means to you in your work.
Salary : $45,000 - $55,000