Social Media Manager at Velvet by Graham & Spencer

Velvet by Graham & Spencer is seeking a full-time Social Media Manager to own the day-to-day execution of our brand presence across Instagram, TikTok, Facebook, and LinkedIn.

This is a high-energy, execution-driven role designed for someone who loves the "doing"—from filming transitions to managing calendars and engaging with our community in real-time. We are looking for a candidate with a refined aesthetic who understands the Velvet "vibe." While the initial focus is on flawless execution, there is a clear growth path toward brand strategy for a candidate who demonstrates consistency, creative taste, and a deep understanding of our voice.

You will be the heartbeat of Velvet’s social media, ensuring our digital presence is as elevated and seamless as our collections. You will work cross-functionally to bridge the gap between our creative studio, eCommerce platform, and physical retail stores.

Content Execution

• Daily Management: Create, edit, and post original content across all primary platforms.
• Calendar Ownership: Build and maintain a consistent, organized content calendar.
• Asset Repurposing: Take raw assets from shoots and repurpose them into platform-specific content (e.g., turning BTS footage into high-performing Reels/TikToks).

Cross-Team Coordination

• Creative: Sync with the photo and design teams to request specific assets or provide feedback on what’s trending.
• eCommerce: Ensure social posts align perfectly with website launches, product restocks, and digital promotions.
• Retail: Highlight our in-store experience and local initiatives to drive physical foot traffic.

Community Management

• Act as the voice of Velvet in DMs and comments, maintaining a professional yet approachable tone.
• Monitor brand mentions and foster a positive, engaged community.

Performance & Optimization

• Track key metrics (engagement, reach, growth) and provide weekly summaries.
• Pivot execution based on what the data tells us is working.

As you master the execution and prove your alignment with the brand’s aesthetic, this role will evolve to include:

• Leading campaign concepting and visual direction.
• Proposing long-term brand storytelling initiatives.
• Influencing broader marketing and influencer strategies.

• Education: Bachelor’s degree required (preferably in Marketing, Communications, or a related field).
• Location: Must be based in Los Angeles and comfortable working in an in-person office environment.
• Technical Skill: Proficiency in video editing (CapCut, Adobe Premiere, etc.) and social scheduling tools.
• Aesthetic Eye: A strong portfolio or social feed demonstrating an understanding of elevated, contemporary fashion branding.

• Daily: Respond to the community, post scheduled content, and capture "low-fi" in-house content.
• Weekly: Build the upcoming calendar, sync with the eCommerce and Creative teams, and review weekly analytics.
• Monthly: Plan for major product drops, propose new content formats, and present monthly growth reports.

Salary Range: $65,000 - $75,000