Social Media & Content Manager

About Velvet Hammer

Velvet Hammer is re-imagining wellness as a form of fantasy. 

We’re a functional beverage powders brand turning everyday rituals into a moment of magic. Inspired by our favorite fantasy stories, we craft shimmering, science-backed functional elixirs that blend high-performance wellness with whimsical, immersive experiences. We are an early-stage, well-capitalized DTC brand backed by industry experts—and we’re just getting started.

We're looking for a Social Media Manager & Content Creator who knows how to build a brand world and make people fall into it. This isn't a role for someone who schedules posts. This is for a creative who thinks in stories and emotional arcs, understands the alchemy between product marketing and culture, and knows how to translate a brand's DNA into content that earns attention. You need to understand why people get obsessed with fictional worlds, and how to create that feeling around a product.

You'll be our on-camera face, lead storyteller, and a key voice in what this brand sounds, looks, and feels like — with real creative freedom and direct access to the founder.

What You'll Do

Content Creation:

• Concept, film, and edit daily content for TikTok and Instagram from your home setup
• Bring Velvet Hammer's world to life on camera — immersive rituals, fantasy-inspired storytelling, moments that blur wellness and escapism
• Push the creative envelope; we're not here to make content that looks like everyone else's
• React to trends in real time without losing the brand thread
• Collaborate with the founder and team on campaign shoots and brand events

Strategy & Management:

• Own the content calendar, aligned to cultural trends, brand campaigns, and key partner collaborations
• Work in Slack, Notion, Google Drive to showcase briefs and edits before posting
• Track performance, KPIs, and pivot strategy based on what's resonating
• Meet weekly with growth marketing to identify organic content worth amplifying into paid
• Run weekly team check-ins to review performance and preview upcoming content

Creator Partnerships

• Help manage a curated roster of creators
• Guide them on formats, hooks, and storytelling that actually convert

You’re a Fit If You…

• Proven track record of viral or high-engagement social content
• Understand brand and product marketing — you know how to make someone want something, not just notice it
• Are compelling on camera and comfortable being the face of a brand
• Can move fast: concept, film, edit, and post same-day when a trend breaks
• Edit fluently in CapCut, Premiere, or Final Cut; own a basic filming setup (phone or camera, ring light, tripod)
• Are based in or near Los Angeles for weekly in-person collaboration

Why Join

• Creative freedom with a founder who understands the space and will push the work with you
• Competitive salary with performance-based bonuses 
• Direct impact on business growth with clear attribution
• Portfolio prestige: helping build the first fandom-powered wellness brand rooted in reading culture and the romantic fiction movement

Compensation:

• $95,000-$120,000 including performance bonus plus benefits

To Apply

Send us at gabby@tryvelvethammer.com the following:

• A brief note about your content creation approach
• Links to your best-performing social content
• Your current social handles

Velvet Hammer is an equal opportunity employer committed to building a diverse creative team.