Social Media Manager

The ACAA's Social Media Manager reports to the Director, Events. The Social Media Manager will manage all social media channels and content to advance the airport brand reputation and drive awareness of products/experiences and of the Airport Authority's top priorities for both the Pittsburgh International (PIT) and Allegheny County (AGC) airports.

Here Is How The Social Media Manager Will Help

**Strategy & Management**

• Develop and lead comprehensive social media strategies aligned with overall marketing objectives to increase brand awareness and drive engagement for PIT and AGC.
• Own the development, management, and ongoing optimization of integrated social media content and editorial calendars across all platforms.
• Centralize and manage all social media platforms, including governance, access protocols, and workflow efficiencies for internal teams and external partners.
• Develop, implement, and continuously refine measurement frameworks to evaluate campaign effectiveness, including KPIs, benchmarks, and performance goals.
• Develop and implement campaigns that proactively build and maintain engagement with key stakeholders.
• Collaborate with internal communications to develop a team member/internal social media strategy.
• Consider and recommend emerging technologies and channel solutions.
• Develop and implement targeted content strategies for business, community, and air service development; proactively build and maintain strong relationships with stakeholders.
• Develop influencer programs to increase brand awareness and the awareness of products/experiences at PIT and AGC.
• Participate in and support event planning for targeted marketing events as needed.
• Develop and manage social media campaigns aligned or integrated with marketing strategy to increase brand awareness and the awareness of products/experiences at PIT and AGC.
  
  

**Account and Community Management**

• Utilize social media management and listening tools such as Brandwatch (or similar platforms) to monitor trends, sentiment, and opportunities.
• Manage publishing, scheduling, and performance tracking through platforms such as Meta Business Suite and other social media tools.
• Develop and maintain relationships with key industry and regional influencers, brand ambassadors, and audience.
• Manage external agency and vendor assignments.
• Collaborate with and work across the Communications and Brand Department to lead project plans, including budget, timeline, and objectives.
• Coordinate and convey social media campaign project details with project team members and business partners.
  
  

**Reporting**

• Analyze and report on social media performance, including engagement, reach, CPL, ROI, and audience insights for both organic and paid campaigns; provide actionable recommendations.
• Evaluate channel performance against established goals and benchmarks, while monitoring competitor activity across both paid and organic channels
• Track and report on project milestones and provide regular status updates to management.
• Monitor social media channels for emerging issues and potential crises, providing real-time reporting, insights, and response recommendations to support effective issues management.
  
  

**Content Creation**

• Create, edit, and oversee the production of content for social media channels (video, graphics, and copy) using tools such as Canva, CapCut, Adobe Photoshop, and Adobe Illustrator.
• Demonstrated ability to be on-site at events to capture content and deliver timely, high-quality, rapid-turnaround assets.
• Provide guidance and training to internal teams on social media creative best practices
  
  

**Other**

• Perform other related tasks as assigned or required.
• Special projects as assigned by the Director, Events
  
  

The successful candidate for the role of Social Media Manager will demonstrate the following key competencies needed in our culture:

• Communication - Proactively conveys a clear, convincing, and timely message; communicates effectively using two-way communication through strong verbal, written, and listening skills.
• Strategic Thinking - Thinks big picture; forward thinking and adept at seeing future outcomes and results; commits to a course of action to accomplish individual, team and organizational goals.
• Team Builder - Recognizes the value of teamwork and being an effective contributor to the team that drives desired results.
• Customer Centricity - Aware of customer needs and prioritizes both internal and external customers; makes decisions with the customer in mind; builds strong relationships.
  
  

Qualifications

The following requirements list the minimum education/training/experience required to qualify for this job. An equivalent combination of education and/or experience may be accepted.

Requirements to apply for the role of Social Media Manager are:

Bachelor's degree or equivalent combination of experience in Marketing, Public Relations, Communications, Journalism, or a related field from an accredited four-year college or university in Marketing or related field.

5-7 years of progressive experience in corporate social media management, building professional brand identities through strategic social media planning, platform management, and data-driven performance analysis.

Demonstrated experience in social media analytics, reporting, and campaign optimization.

Experience managing multiple social media platforms, tools, and workflows in a centralized environment.

Strong writing skills and expertise in digital content creation.

Availability during non-standard hours, including evenings and weekends, to support business needs and crisis communications.

Possess or obtain prior to employment a valid Pennsylvania Class C driver's license. Note: