Sr. Manager Campaign Analytics

Zachary Piper Solutions is seeking a Sr. Manager Campaign Analytics. The primary purpose of this job is to manage the direct data analytics required for the development of our clients Credit Card existing account segmented offer strategy. This position will place particular emphasis on marketing analytics, direct data mining, offer segmentation, model development/validation/performance assessment, financial analysis, and aggregation leveraging both internal and external sources.

*This is an onsite role with travel located in McLean, VA.*

Responsibilities for Sr. Manager Campaign Analytics:

• Manage and execute data programming necessary to complete analysis of profitable prospect segments by capturing credit cards behavioral/demographic attributes, credit risk criteria, and other internal and external data elements.
• Manage the appropriate marketing campaign test and offer design, work with management to develop an effective test and learn approach that would significantly increase card usage across all phases of card holder lifecycle, especially focus on usage and retention.
• Work closely with direct management in the holistic evaluation of strategies aimed at driving profitable cards portfolio growth.
• Lead the evaluation and improvement on the statistical models built by vendors and/or modeling team
• Develop independent spend engagement models and scorecards for credit card marketing analytics, including existing accounts spend engagement, account retention/closure, risk adjusted pricing, and acquisition targeting,
• Develop financial analysis and profitability models to assess performance across credit card risk segments, vintages, and products.
• Work with direct management to build account/product level P&L to effectively manage the credit card portfolio’s growth and profitability.
  
  

Qualifications for Sr. Manager Campaign Analytics:

• Minimum of five (5) years’ of experience in credit card or related consumer lending products acquisition or existing portfolio data analytics including but not limited to marketing analytics, statistical analysis, performance evaluation, and optimization, business and product development within a financial services environment is required.
• Must have marketing campaign leadership experience from within a banking/credit union setting.
• Minimum of three (3) years’ of experience project management.
  
  

Hands-on skills in SQL, Tableau, and proficiency working with large dataset are required.

• Snowflake experience is preferred
• Statistical analysis experience, including A/B testing, linear regression, and time series forecasting are required.
• Knowledge and experience of segmentation, statistical procedures, predictive modeling, financial modeling and analytic tools are required.
• Expertise in data Warehouse and business intelligence associated tools are preferred.
  
  

Compensation for Sr. Manager Campaign Analytics:

• Pay Range: $120,000 - $140,000 (based on years of experience and education)
• Benefits: Cigna medical, dental, vision, 401k, 2 weeks PTO and 11 Federal Holidays
• Please note this job is open for applications on 12/18/2025. Applications for this job will be accepted for at least 30 days from the posting date.*