Marketing Data Segmentation Analyst (Consumer Banking)

Piper Companies is seeking a Data Segmentation Analyst to join a leading credit union based in Mclean, VA. The Data Segmentation Analyst will contribute to the daily analysis and reporting needs of the company through the development, maintenance, and distribution of reports. This position will be onsite 4 days per week in Omaha, NE!

Responsibilities of the Data Segmentation Analyst include:

• Segmentation Analysis: Develop and refine data-driven customer segmentation based on behaviors, demographics, and product usage to support marketing campaigns
• Identify high-value customer segments to optimize marketing strategies and deposit growth
• Automation & Process Optimization: Design and implement automated workflows for data collection
• Data Analysis & Reporting Create and maintain dashboards to track deposit performance metrics by segment (e.g., balances, attrition, churn)
• Collaboration & Stakeholder Engagement: Partner with product, and marketing teams to design targeted campaigns
• Compliance & Data Governance: Ensure all automation and segmentation processes comply with financial regulations and data privacy standards
• Use Python and Snowflake to automate data processes
  
  

Qualifications for the Data Segmentation Analyst include:

• 3 years of experience in consumer lending products acquisition or existing portfolio data analytics, including but not limited to marketing analytics, statistical analysis, etc.
• Experience in marketing data segmentation in a banking/financial services setting
• Hands-on skills in SQL, Tableau, R, Python, and proficiency working with large datasets
• Statistical analysis experience, including A/B testing, time series, and forecasting
• Expertise in Data Warehouse and business intelligence-associated tools are preferred
  
  

Compensation for the Data Segmentation Analyst includes:

• Salary Range: $100,000 – $140,000 **depending on seniority**
• Comprehensive Benefits: PTO, Paid Holidays, Cigna Healthcare, Dental, Vision, 401k, Sick leave as required by law
  
  

This job opens for applications on 4/2/26. Applications for this job will be accepted for at least 30 days from the posting date

Keywords:

Business Reporting Analyst, data insight, actionable insights, management consultation, daily decision making, data professionals, data acquisition, data transformation, data validation, data visualization, reporting development, report maintenance, report distribution, lending business, credit cards, consumer loans, education lending, Tableau, Business Object Reporting, Microsoft Excel, SQL programming, quantitative data, qualitative data, data-driven decisions, deposits campaign performance, competitor data analysis, industry trends, competitive posture, analytic findings, recommendation formulation, report visualizations, operational activity monitoring, database development, business intelligence solutions, SQL querying, reporting data validation, code documentation, economics, finance, statistics, engineering, quantitative field, large datasets, Hive QLs, BigSQL, Shellscripts, Hadoop, presenting findings, communication skills, statistical analysis, A/B testing, time series, forecasting, data warehouse, problem-solving, project management, leadership interaction, Microsoft Excel skills