Data Segmentation Analyst (Auto Lending)

Piper Companies is seeking a Data Segmentation Analyst (Auto Lending) to join a leading credit union based in McLean, VA. The Data Segmentation Analyst will support auto loan acquisition, refinancing strategies, and portfolio performance through data-driven insights, segmentation, and campaign analytics. This position will be onsite 4 days per week in McLean, VA.

Responsibilities of the Data Segmentation Analyst (Auto Lending) include:

• Develop and refine data-driven customer segmentation strategies focused on auto loan acquisition, refinancing, and cross-sell opportunities
• Identify high-value member segments based on credit profile, loan behavior, vehicle lifecycle, and refinancing eligibility
• Analyze auto loan portfolio performance including balances, prepayment trends, delinquency, and churn metrics
• Create and maintain dashboards tracking auto lending KPIs such as origination volume, conversion rates, campaign performance, and loan profitability
• Partner with marketing, product, and lending teams to design and optimize targeted auto loan campaigns
• Evaluate campaign effectiveness and provide actionable insights to improve member acquisition and retention
• Design and implement automated workflows for data collection, reporting, and segmentation using Python and Snowflake
• Ensure compliance with financial regulations and data governance standards across all analytics and reporting processes
  
  

Qualifications for the Data Segmentation Analyst (Auto Lending) include:

• 3 years of experience in consumer lending analytics, with a focus on auto loans, refinancing, or loan acquisition strategies
• Strong understanding of auto lending products, loan lifecycle, and borrower behavior
• Experience in marketing analytics and segmentation within banking or financial services
• Hands-on experience with SQL, Tableau, Python, or R, and working with large datasets
• Experience performing statistical analysis including A/B testing, trend analysis, and forecasting
• Strong knowledge of data warehousing and business intelligence tools
• Excellent communication skills with the ability to translate data into business insights
  
  

Compensation for the Data Segmentation Analyst (Auto Lending) includes:

• Salary Range: $100,000 – $140,000 depending on seniority
• Comprehensive Benefits: PTO, Paid Holidays, Medical, Dental, Vision, 401K, Sick Leave as required by law
  
  

This job opens for applications on April 2, 2026. Applications for this job will be accepted for at least 30 days from the posting date.

Keywords:

Data Analyst, Data Segmentation Analyst, Auto Lending, Auto Loans, Auto Finance, Loan Analytics, Consumer Lending, Loan Acquisition, Refinancing, Portfolio Analytics, Marketing Analytics, Campaign Analytics, Tableau, SQL, Python, R, Snowflake, Data Visualization, A/B Testing, Forecasting, Financial Services, Banking Analytics, Business Intelligence, Data Warehousing, KPI Reporting, Member Segmentation