Marketing Manager in person

Role Overview

The Marketing Manager will be responsible for the full marketing strategy and execution of the clinic’s brand. This role focuses on advertising, digital marketing, content, and analytics — not sales or team supervision.
You’ll collaborate closely with the telemarketing and sales departments to ensure lead quality, optimize campaigns, and strengthen brand visibility across all channels.

Key Responsibilities:

Strategic Marketing & Planning

• Develop and execute the clinic’s marketing strategy to increase awareness, engagement, and client acquisition.
• Manage monthly marketing calendar — campaigns, launches, and promotions.
• Align marketing activities with clinic goals and patient experience standards.

Advertising & Digital Marketing

• Plan, launch, and manage paid campaigns across Meta, Google, TikTok, and YouTube Ads.
• Oversee creative production (visuals, videos, copywriting, landing pages).
• Monitor campaign performance and optimize ROI and CPL (cost per lead).
• Work with external agencies or freelancers as needed (designers, ad specialists, PR).

Analytics & Reporting

• Track and report key marketing metrics: leads, conversion rates, ROI, and cost per lead.
• Analyze lead quality and coordinate with the telemarketing department to improve results.
• Provide weekly and monthly performance reports to management.

Brand & Content Management

• Ensure consistent brand messaging and visual identity across all platforms.
• Oversee social media content, newsletters, and SMS/email marketing campaigns.
• Update and manage the clinic website and landing pages (SEO user experience).
• Support photo/video production for social and digital campaigns.

Market Research & Innovation

• Conduct competitor and trend analysis to keep Aesthetemed at the forefront of medical aesthetics marketing.
• Propose new ideas, channels, and campaigns to grow brand awareness and attract new patients.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 2–5 years of experience in marketing management or digital marketing, preferably in medical aesthetics, beauty, or wellness industry.
• Strong understanding of Meta Ads, Google Ads, analytics tools, and CRM systems.
• Proven ability to manage budgets and deliver measurable results.
• Excellent communication, creative, and organizational skills.
• Experience collaborating with sales and telemarketing teams is a plus.

What We Offer

• Dynamic, supportive, and innovative work environment.
• Opportunities for professional growth and leadership development.
• A chance to build and grow one of South Florida’s most respected aesthetic brands.

Job Type: Full-time

Pay: $4,000.00 - $5,000.00 per month

Benefits:

• Employee discount
• Professional development assistance

Application Question(s):

• Have you previously worked in the medical aesthetics, beauty, wellness, or healthcare industry?
• Are you confident using Meta Business Suite, Google Ads, Google Analytics, and CRM systems (e.g., Zenoti, HubSpot, or similar)?
• This role requires on-site presence at our Hallandale Beach clinic full time Monday -Friday 9-5. Are you able to work on-site?

Experience:

• marketing: 1 year (Required)

Work Location: In person

Salary : $4,000 - $5,000