What are the responsibilities and job description for the Digital Marketing Specialist position at Pioneer Heating, Cooling, & Plumbing?
Overview
Digital Marketing Specialist
Location: Remote / Onsite Nashville TN / Hybrid Flexibility
Department: Marketing
Salary: $55,000 (Full-Time)
About the Role
We are seeking a results-driven Digital Marketing Specialist to join our growing team. This role is ideal for someone who thrives in a data-driven environment, has a passion for paid media, and enjoys optimizing campaigns to drive measurable results. You will play a key role in enhancing brand visibility, generating leads, and supporting overall business growth through strategic digital marketing initiatives.
Key Responsibilities
- Manage and optimize Google Ads campaigns, including campaign structure, ad groups, and ad copy to improve engagement and lead generation
- Utilize Dynamic Keyword Insertion search term analysis, and A/B testing to enhance campaign performance
- Implement and maintain conversion tracking and reporting within Google Ads to measure effectiveness and guide optimization decisions
- Monitor campaign and marketing performance metrics, using data insights to improve strategy and maximize ROI
- Execute integrated marketing campaigns that combine digital and traditional marketing efforts
- Support lead generation initiatives and collaborate with internal teams to drive sales growth
- Leverage paid search, Local Services Ads (LSA), and other digital channels to strengthen brand visibility and audience reach
- Provide regular reporting, insights, and strategic recommendations to marketing leadership
Qualifications & Requirements
- Proven experience managing and optimizing Google Ads campaigns
- Strong understanding of paid media strategy and execution across digital channels
- Experience with conversion tracking, analytics, and performance reporting
- Knowledge of search term analysis, keyword strategy, and campaign optimization techniques
- Ability to analyze data and translate insights into actionable strategies
- Strong collaboration and communication skills
- Google Ads Search Certification (preferred)
What We’re Looking For
- A detail-oriented, analytical thinker with a passion for digital marketing
- Someone who thrives in a fast-paced, performance-driven environment
- A team player who enjoys collaborating and driving measurable results
Why Join Us?
- Flexible work environment (remote, onsite, or hybrid)
- Opportunity to make a direct impact on marketing performance and growth
- Collaborative team culture focused on innovation and results
Salary : $55,000