Marketing Director

Company Description

Pillar Brands partners with Christian, faith-driven organizations that are serious about growth and stewardship. We work with churches, ministries, schools, and nonprofits that want their message to resonate clearly and their marketing to produce measurable outcomes. By asking sharper questions and aligning positioning with audience behavior, we build strategic marketing systems that move organizations from intention to traction.

We are known for clear communication, honest counsel, and seamless execution. Our clients trust us because we combine conviction with competence — creative work backed by performance data, and strategy grounded in real-world results. This role is central to that standard. As we scale, we’re looking for a leader who can build strategy, sharpen accountability, and help build a marketing engine that delivers consistent, sustainable growth for the missions we serve.

Role Description

Pillar Brands is looking for a senior marketing lead who doesn’t just do marketing, but shapes it. This role sits at the intersection of strategy, leadership, data, and execution, setting the tone for how we think, plan, and act on behalf of our clients and the agency itself. You’ll lead our marketing efforts and partner closely with leadership to drive high-impact campaigns that connect with Christian audiences and deliver measurable growth.

This isn’t a “set it and forget it” gig. You’ll build the roadmap, help the team navigate bumps, and hold the line on excellence. If you thrive in an environment where ideas meet execution and results matter, we want you.

Position Status: Full-time, Hybrid work schedule, Exempt

Starting Salary: $102k per year

Position Summary

Pillar Brands is looking for a senior marketing lead who doesn’t just do marketing, but shapes it. This role sits at the intersection of strategy, leadership, data, and execution, setting the tone for how we think, plan, and act on behalf of our clients and the agency itself. You’ll lead our marketing efforts and partner closely with leadership to drive high-impact campaigns that connect with Christian audiences and deliver measurable growth.

This isn’t a “set it and forget it” gig. You’ll build the roadmap, help the team navigate bumps, and hold the line on excellence. If you thrive in an environment where ideas meet execution and results matter, we want you.

Marketing Leadership

• Develop and own the overall marketing strategy for both our clients and Pillar Brands — planning multi-channel strategies that align with business goals and audience needs.
• Oversee campaign execution and ensure strategic integrity from planning through delivery by setting strategic direction, KPIs, and performance goals for all significant campaigns.
• Lead long-term planning, annual marketing calendars, and cross-channel campaign frameworks.
• Identify revenue growth opportunities within existing client relationships and contribute strategic input to expansion efforts.
• Collaborates with operations to develop pricing estimates for client proposals and growth initiatives.
• Work with leadership to ensure marketing strategy drives awareness, revenue, and impact.

Data & Performance Intelligence

• Owner of insight systems and able to review and analyze performance data across efforts — social, email, web, paid media, etc.
• Generate clear insights and actionable growth plans based on data trends and performance outcomes.
• Optimize solutions in real time; pivot when needed based on performance and new evidence.

Digital & Reputation Management

• Oversee reputation management efforts and audience engagement across digital platforms, including monitoring sentiment and guiding response strategy when needed.
• Lead digital channel strategy — SEM, SEO, social, email, content, and conversion pathways.

Client Relations

• Collaborate with the Operations Manager to ensure seamless campaign execution.
• Serve as a strategic partner to clients on high-impact initiatives, guiding marketing direction and growth decisions.
• Present confidently to clients and agency leadership.

Team Relations

• Lead, mentor, and develop the marketing team — especially the Marketing Strategist.
• Communicate and operationalize strategy through clear briefs, expectations, and execution standards.
• Provide clear strategic direction and intervene decisively when course correction is required.
• Create positive and energetic presence within team culture
• Foster a culture of feedback, accountability, problem solving, and servant leadership.
• Collaborate internally (operations, creative, client services) to ensure alignment from concept to launch.

Leadership Traits

• Trailblazer mentality: not content with “what worked last time.”
• Collaborative problem solver and servant leader: you lift others up, rally people around a shared goal, and work the problem until it’s solved.
• High expectation of excellence in execution — details matter at every level.
• Expert communicator who understands Christian audiences instinctively, not just technically.

Required Experience

• Demonstrated success in a senior marketing role, with a strong track record of owning strategy and delivering measurable results.
• Deep knowledge of modern marketing principles, digital channels, audience segmentation, and cross-channel planning.
• Strong strategic judgment and problem-solving ability, with the confidence to make decisions and adjust direction when needed.
• Proven leadership and communication skills, with experience guiding teams and aligning stakeholders around clear priorities.
• Hands-on comfort with marketing data, performance dashboards, and insight-driven optimization.
• Strong project management and organizational skills, including workload prioritization, budget oversight, and deadline management.
• High personal accountability, follow-through, and attention to detail.
• Working expertise in Google platforms; proficiency on Mac.
• Related college degree preferred.

Bonus

• Experience working with faith-based or purpose-driven organizations.
• Portfolio that shows strategic narrative thinking and performance results.

Supervision Received

This position reports to the Operations Manager and works closely in collaboration with other team members to achieve agency goals.

Supervision Given

Provide strategic leadership and direction to the marketing team, ensuring alignment with agency goals and Pillar Brands’ standards of excellence.