What are the responsibilities and job description for the DIRECTOR OF MARKETING position at Chukchansi Gold Resort & Casino?
SUMMARY:
Responsible for the overall management of marketing operations including strategic design, implementation, administration, maintenance and expansion of overall marketing programs as well as the development of new market strategies while making a maximum utilization of established budget within property policies and objectives established by the General Manager.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
• Interacts effectively with the public and Team Members. Performs excellent customer service at all times.
• Participates in formulating and communicating company policies and developing long-range goals and objectives.
• Performs and causes all department employees to deliver excellent customer service at all times, leading by example.
• Creates, develops and implements an effective strategy for growth and efficiency of marketing programs in assigned departments.
• Ensures the quality of management operations in the assigned departments.
• Communicates regularly with all marketing entities; develops strategy design, development, implementation and post-event evaluation of marketing programs and reviews with affected staff.
• Maintains established written procedures. Updates in writing as required and trains staff to implement effectively.
• Oversees the organization of press conferences, media events and image of all casino programs.
• Reviews and approves recommendations for all marketing programs.
• Reviews analysis of activities, costs, operations and forecast data to determine department progress toward stated goals and objectives. Uses analysis to measure effectiveness of programs. Updates senior management as required.
• Confers with General Manager to review achievements and discuss required changes in goals or objectives resulting from current status and conditions.
• Holds marketing department accountable for the accuracy and thoroughness of departmental records and reports.
• Ensures compliance with all policies and procedures.
• Attends casino events and entertainment to oversee implementation and execution of marketing programs and guest experience.
• Represents the Company at community events and develops strategic partnerships for presentation to the Board.
• Develops rated player reinvestment strategy and ensures its correct implementation.
• Protects Company assets at all times by implementing controls at all marketing redemption and storage locations.
• Meets with and presents marketing program strategies and details professionally to CEDA on a routine basis.
• Maintains a consistent, regular attendance record.
• Performs any reasonable request made by management.
SUPERVISORY RESPONSIBILITIES:
Directly supervises subordinate Directors. Indirectly supervises the activities of all employees in the Marketing.
Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
QUALIFICATION REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
EDUCATION and/or EXPERIENCE:
A bachelors degree from a four-year college or university in business, marketing required. Minimum of seven to ten years experience in marketing, communications or advertising at the level of Director or above.
SPECIAL QUALIFICATIONS:
Strong organizational and interpersonal skills required. Must possess a working knowledge of advanced marketing principles and be capable of applying them to various special projects and player development events.
LANGUAGE SKILLS:
Ability to read, analyzes, and interprets documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or Employees of company.
MATHEMATICAL ABILITY:
Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions, and decimals.
REASONING ABILITY:
Ability to apply commonsense understanding to carry out instructions furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job.
While performing the duties of this job, the Team Member is regularly required to talk or hear. The Team Member is also regularly required to stand; walk; sit; and use hands to finger, handle, or feel objects, tools or controls. The Team Member is occasionally required to reach with hands and arms, and to climb or balance; and stoop, kneel, crouch or crawl.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job.
The noise level in the work environment is usually moderate to loud. The Team Member will be exposed to a smoke-filled environment when on the casino floor.