What are the responsibilities and job description for the Marketing Specialist position at Piedmont Community College?
Responsible for design and production of print and online advertising, printed and online media, including video and photographic services and for assisting in writing for publication, developing and implementing Piedmont Community College’s marketing and communication efforts, and maintaining the College’s website.Essential Duties
Expertise in graphic design software including Adobe Creative Suite is required.
Experience with Microsoft office 365, web development, content and social media management. Professional DSLR camera and ability to edit digital photographs required.
Ability to work successfully in fast-paced environment.
Creative, outcomes-driven approach to reaching target audiences through marketing and graphic design required.
Must possess excellent communication skills, and a commitment to providing outstanding customer service. Must be an independent problem-solver. Demonstrated organizational and project management skills needed. Attention to detail and accuracy are required. Ability to collaborate and interact effectively, both on a team and individually required. References and work samples required. Self-motivated, strong writing and communication skills, demonstrated dependability, punctuality, work ethic and positive attitude, ability to multi-task and meet deadlines, strong critical thinking skills.Knowledge, Skills, and Abilities
Knowledge and experience with WordPress and html coding; graphics design with current page layout, illustration, and image editing software packages (such as Adobe InDesign, Adobe PhotoShop, Adobe Illustrator)
Physical Demands
This job requires frequently talking or hearing, occasionally standing, occasionally walking, occasionally reaching with hands and arms, occasionally gripping, or feeling with hands, typing/repetitive movement, occasionally stooping, kneeling, crouching, or crawling, and frequently sitting. Occasionally required to lift 10 pounds or more.
Working Conditions
While performing the duties of this job, the employee may be exposed to indoor/outdoor environments.
- Collaborates with the college marketing and communications team to ensure that the college's offerings, branding, and messages are communicated clearly, consistently and accurately.
- Provide graphic design, photography, branding and marketing support for marketing in print, electronic, broadcast, and other formats and prepare art for commercial printing.
- Participates in strategic and creative concept development for various collateral.
- Assist with coordinating photo/video shoots for programs, people, special events, etc. for use in college print and digital marketing, such as publications, news releases, advertisements, website, social media and other special projects.
- Provides photo/video retouching, color correction, and proper resolution as required for college publications, newspaper, website and social media publication.
- Maintains a database/archive of photographic images and ensures that images can be easily searched and retrieved.
- Monitors the website to ensure content is current, effective, and consistent with other messaging.
- Tracks online traffic to identify trends in site usage, and regularly reviews web pages to ensure best practice search optimization.
- Collaborates with Communications Manager and Director of Marketing and Communications/PIO to provide necessary digital marketing support services.
- Analyzes and reports on performance of key digital initiatives including online and social media advertising and makes recommendations for improvements.
- Identifies and manages relationships with digital advertising providers to effectively and efficiently reach key audiences via online channels.
- Develops and updates marketing content on campus digital signage.
- Posts emergency and inclement weather alerts on the website as needed.
- Displays ability and willingness to provide superior customer service.
- Supports major College events such as graduation, honors convocation, open house, celebrations, etc.
- Support marketing and communication efforts at all PCC locations: Caswell County Campus, Person County Campus, Business Development and Entrepreneurship Center (BDEC), and Center for Health, Advanced Technology and Trades (CHATT).
- Assists with campus photography for college events.
- Other duties as assigned.
- Works closely with the Director of Marketing and Communications/PIO and Communications Manager
Expertise in graphic design software including Adobe Creative Suite is required.
Experience with Microsoft office 365, web development, content and social media management. Professional DSLR camera and ability to edit digital photographs required.
Ability to work successfully in fast-paced environment.
Creative, outcomes-driven approach to reaching target audiences through marketing and graphic design required.
Must possess excellent communication skills, and a commitment to providing outstanding customer service. Must be an independent problem-solver. Demonstrated organizational and project management skills needed. Attention to detail and accuracy are required. Ability to collaborate and interact effectively, both on a team and individually required. References and work samples required. Self-motivated, strong writing and communication skills, demonstrated dependability, punctuality, work ethic and positive attitude, ability to multi-task and meet deadlines, strong critical thinking skills.Knowledge, Skills, and Abilities
Knowledge and experience with WordPress and html coding; graphics design with current page layout, illustration, and image editing software packages (such as Adobe InDesign, Adobe PhotoShop, Adobe Illustrator)
Physical Demands
This job requires frequently talking or hearing, occasionally standing, occasionally walking, occasionally reaching with hands and arms, occasionally gripping, or feeling with hands, typing/repetitive movement, occasionally stooping, kneeling, crouching, or crawling, and frequently sitting. Occasionally required to lift 10 pounds or more.
Working Conditions
While performing the duties of this job, the employee may be exposed to indoor/outdoor environments.
