What are the responsibilities and job description for the Head of Enterprise Marketing position at Photoroom?
About Us
Photoroom launched in 2020 after being accepted into Y Combinator and has become the world's most popular AI photo editor over the past four years. Our goal is to create the technology allowing anyone create studio-level product images in minutes.
With over 300 million downloads and processing 5 billion images annually, we serve both individual creators and major enterprises like Amazon, DoorDash, and Decathlon through our B2C app and B2B API solutions.
We're a profitable, remote-friendly company that has raised Series B funding and aims for 40% year-over-year growth. Our team of 100 passionate builders focuses on craft, innovation, and collaboration, creating exceptional impact for entrepreneurs and businesses worldwide.
We are looking for a leader for our Enterprise marketing team. We have product market fit with a strong sales motion and have started to build-out the team to build the marketing machine. The objective is to triple our pipeline from these related channels as we target tripling for a 2nd year in a row our Enterprise revenues, building on success from signing clients including Wolt and Poshmark and are accelerating our marketing investment.
You'll be responsible for our enterprise focused account based marketing, events, growth marketing, product led growth & thought leadership collaborating closely with our leadership, sales, and other growth and marketing teams.
Compensation: [$150-$250k NYC] depending on seniority Stock-Options/BSPCE
Location: Our office is in NYC, we’re remote friendly but the role requires global travel and close collaboration with the sales team. Quarterly expensed trips to Paris for our company gatherings.
About The Role
Mission
Move from testing marketing channels to delivering the marketing engine to scale Photoroom's B2B business from $5M to $30M ARR in 18 months, ultimately reaching $100M. Build leadership position in imaging solutions for e-commerce companies of all sizes.
Core Responsibilities
Lead the go to market strategy and deliver the growth & marketing execution for the sales-enabled, large enterprise business by delivering a high quality sales qualified lead pipeline & sales enablement and contributing to overall marketing & growth including brand initiatives.
Areas of responsibility:
8-10 years in B2B growth/marketing Cross-Functional Leadership & Stakeholder Alignment – Proven success collaborating with sales, revenue operations, product, leadership, and brand/creative teams to align on account goals, messaging, and pipeline targets. Data-Driven Marketing & KPI Ownership – you have put in place targets and KPIs including event and ABM performance, optimizing channels, and tying your marketing activities directly to pipeline and revenue outcomes. Built or scaled enterprise marketing with focus on sales qualified pipeline for with multiple channels and 2x growth Led demand generation from Track record of 2x ARR growth through enterprise and ideally self-serve SaaS Experience in both Product Led Sales and sales-led motions Built or scaled B2B demand engine with both self-serve and enterprise
Nice-to-Haves
Benefits
Screening call with Talent Manager (30min) Technical interview with Hiring Manager (45min) Take-home assignment (<4 hours) and live review with the team (45min)Culture fit interviews and meet the team (~3h in total) Reference check and offer
Diversity, Equity, Inclusion, and Belonging
We're committed to enabling everyone to feel included and valued at work. We believe our company and culture are strongest when composed of diverse experiences and backgrounds.
That's also why we have flexible working hours, trust people to work remotely, and extended parental leave.
All qualified applicants receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws.
Photoroom launched in 2020 after being accepted into Y Combinator and has become the world's most popular AI photo editor over the past four years. Our goal is to create the technology allowing anyone create studio-level product images in minutes.
With over 300 million downloads and processing 5 billion images annually, we serve both individual creators and major enterprises like Amazon, DoorDash, and Decathlon through our B2C app and B2B API solutions.
We're a profitable, remote-friendly company that has raised Series B funding and aims for 40% year-over-year growth. Our team of 100 passionate builders focuses on craft, innovation, and collaboration, creating exceptional impact for entrepreneurs and businesses worldwide.
We are looking for a leader for our Enterprise marketing team. We have product market fit with a strong sales motion and have started to build-out the team to build the marketing machine. The objective is to triple our pipeline from these related channels as we target tripling for a 2nd year in a row our Enterprise revenues, building on success from signing clients including Wolt and Poshmark and are accelerating our marketing investment.
You'll be responsible for our enterprise focused account based marketing, events, growth marketing, product led growth & thought leadership collaborating closely with our leadership, sales, and other growth and marketing teams.
Compensation: [$150-$250k NYC] depending on seniority Stock-Options/BSPCE
Location: Our office is in NYC, we’re remote friendly but the role requires global travel and close collaboration with the sales team. Quarterly expensed trips to Paris for our company gatherings.
About The Role
Mission
Move from testing marketing channels to delivering the marketing engine to scale Photoroom's B2B business from $5M to $30M ARR in 18 months, ultimately reaching $100M. Build leadership position in imaging solutions for e-commerce companies of all sizes.
Core Responsibilities
Lead the go to market strategy and deliver the growth & marketing execution for the sales-enabled, large enterprise business by delivering a high quality sales qualified lead pipeline & sales enablement and contributing to overall marketing & growth including brand initiatives.
Areas of responsibility:
- Product marketing & sales enablement: Build ICPs, positioning, customer industry pages, enable sales with assets and case studies [team member in place]
- Account based marketing and events: Develop strategy & execute for top accounts including through owned and 3rd party events collaborating closely with sales [hiring in progress]
- Demand Generation: Grow top of funnel through content and paid marketing [growth marketing headcount planned]
- Product-Led Growth & Sales Assist: develop pipeline by identifying and improving experience for leads who test the product and developing other product-related growth initiatives [dotted line report in growth team]
- Measurement & operations: Partner with Revenue Operations to build scoring model, funnel, reporting and other RevOps related initiatives
- Team Building: Hire, coach and inspire lean GTM squad focused on sales-enabled and broader Growth & Marketing team
- Partnered with Product on PLG loops
- Worked in retail or ecommerce marketing
- Experience in B2B within B2C organization
- Contributed to and iterated on pricing strategies
- 2 year tenures in relevant roles
Benefits
- Regular team gatherings, including in-person onboarding in Paris (1-2 weeks), yearly company offsite and team retreat, quarterly in-person meetings (monthly during probation period), and social events like winter party and hackathons.
- 30 days annual leave plus local public holidays
- Competitive equity package with stock options/BSPCE, giving you ownership in our growing company
- €1000 one-time home office grant OR €400 per month co-working space stipend
- €1,000 annual learning and development budget for training, courses, books, and skill development
- Private health insurance
- Access to personalized mental health support, including 1:1 sessions with therapists or coaches, self-care tools, and well-being resources via MokaCare
- Sports and cultural activities reimbursement
- Relocation support available if require move to New York, including apartment finding.
We're committed to enabling everyone to feel included and valued at work. We believe our company and culture are strongest when composed of diverse experiences and backgrounds.
That's also why we have flexible working hours, trust people to work remotely, and extended parental leave.
All qualified applicants receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws.
Salary : $150,000 - $250,000