Director of Brand Marketing

Our client a leading luxury consumer Brand is Look for their Head of Brand Marketing

Our client is an iconic luxury brand known around the world. As they continue to grow, they are seeking a passionate and experienced Director of Brand Marketing to lead their brand strategy and elevate our market presence.

The Director of Brand Marketing will be responsible for developing and executing a comprehensive brand marketing strategy to enhance brand awareness, drive customer engagement, and support business growth. This role requires a strategic thinker with a deep understanding of brand management, consumer behavior, and digital marketing.

Key Responsibilities:

• Develop and implement a cohesive brand marketing strategy that aligns with the company's vision, mission, and business objectives.
• Conduct market research to identify trends, insights, and opportunities to strengthen brand positioning.

• Oversee the development and execution of brand messaging, visual identity, and tone of voice across all marketing channels.
• Ensure brand consistency and integrity in all marketing communications and touchpoints.

• Lead the planning, development, and execution of integrated marketing campaigns to drive brand awareness and customer engagement.
• Collaborate with cross-functional teams to create compelling and impactful marketing materials and content.

• Manage digital marketing initiatives including social media, email marketing, content marketing, and SEO/SEM.
• Utilize data-driven insights to optimize digital campaigns and improve overall online presence.
• Lead and mentor a team of brand marketing professionals, fostering a culture of creativity, collaboration, and excellence.
• Set clear performance goals and provide regular feedback and development opportunities.

• Identify and establish strategic partnerships and collaborations that align with the brand and enhance its visibility.
• Build and maintain relationships with influencers, media outlets, and other key stakeholders.

• Monitor and analyze the performance of brand marketing initiatives and campaigns.
• Use analytics and insights to inform strategic decisions and optimize marketing efforts.
• Develop and manage the brand marketing budget, ensuring efficient allocation of resources to achieve maximum ROI.
• Monitor expenses and track campaign performance against budget.

Qualifications:

• Proven experience (20 years) in brand marketing, with a minimum of 5 years in a leadership role.
• Strong understanding of brand management, digital marketing, and consumer behavior.
• Excellent leadership, communication, and interpersonal skills.
• Creative thinker with a passion for storytelling and brand building.
• Data-driven mindset with the ability to analyze metrics and adjust strategies accordingly.
• Strong project management skills and ability to manage multiple initiatives simultaneously.

Must have 20 years of Brand Marketing. Overseeing 30 individuals in NYC