Senior Associate, Commerce (CPG Brand)

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.

Responsibilities

• Develop, manage, and coordinate campaign strategies across a portfolio of brands at once
• Establish productive relationships with Integrated Media Planning team and external media partners
• Manage timelines with external vendors, communicating to internal teams
• Act as liaison between Integrated Media Planning team and media vendors to ensure flawless communications and program execution

Qualifications

• 2 years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as display, search and/or social, is a plus
• Full ownership of campaign day to day and success in hitting campaign KPI’s
• Recommend, plan, and conduct testing opportunities
• Create effective analyses and case studies of their work to be shared with the client and functional team
• Develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals
• In-depth experience curating and troubleshooting inventory from both public and private sources
• Develop projections/proposals and understand the tools used to build them
• Understand client’s measurement/tracking and ways to innovate and improve
• Identify advanced optimization tactics and ensure structure is in place to execute
• Leverage advanced Excel and campaign management tool skills
• Develop a deep understanding of client needs/goals and relate insights directly to those
• Understand how to effectively organize ideas and concepts through tools such as PowerPoint
• In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy

This is the pay range ($40,000-$75,000) the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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