Senior Director E-commerce & Digital Transformation

Senior Director E-commerce & Digital Transformation - MN, TX, MI, NYC Metro

This position will lead a high-performing digital sales organization while owning the digital sales strategy and execution for the Corporate segment. This leader sets vision and go-to-market strategy, drives new customer acquisition and expansion, in partnership with Product, Marketing, Partnerships & Alliances, Solution Consulting, and Professional Services to deliver consistent revenue growth and exceptional customer outcomes across direct and digital channels.

Key Responsibilities:

• Leadership and Strategy for a new digital sales team
• Digital Sales and E-Commerce
• Customer Acquisition, Growth, and Retention
• Operational Excellence and Reporting
• Achievement of Annual Revenue and Renewal Goals

Location: Remote position, can be based in MN, TX, MI, NYC Metro

About the Role:

In this opportunity, as Sr. Director E-commerce & Digital Transformation you will:

• Operational Excellence and Reporting: Maintain forecast accuracy, linearity, and pipeline coverage; enforce CRM hygiene and data-driven cadence. Produce regular business reviews covering forecast/pipeline, product mix, digital performance, and NPS/health. Continuously improve processes to enhance efficiency, win rate, and cycle time.
• Mindsets and Behaviors: Customer Obsessed: Centers decisions on customer value and outcomes. Challenge & Commit: Debates rigorously, aligns quickly, and executes with urgency.
• Growth Mindset: Experiments, learns fast, and scales what works.
• People Leadership: Recruit, develop, and retain diverse talent; build succession plans. Set clear expectations, coach to competencies, and recognize performance. Foster an inclusive, high-energy culture with strong collaboration across regions and functions.
• Tools and Platforms: CRM and Sales Engagement: Salesforce; Analytics and Experimentation: Tableau/Power BI, Adobe Target, Optimizely: Marketing/ECommerce: Marketing automation platform, SEO/SEM tools, Shopify/Magento/WooCommerce; Collaboration: AI, project management platforms
• Key Success Measures (KPIs/OKRs): Sales performance: total revenue, team quota attainment, average deal size, win rate, sales cycle length, YoY revenue growth; Net revenue retention: upsell/cross-sell revenue, Net Dollar Retention, renewal rate, churn rate.; Digital performance: traffic, CVR, AOV, ROAS, CAC, CAC:CLTV ratio, cart abandonment, digital revenue growth.; Customer outcomes: CSAT, NPS, customer health score, references/case studies.; Operational excellence: forecast accuracy, linearity, pipeline coverage and build, CRM hygiene.; Talent: team engagement/morale, attrition/retention, productivity per AE/AM, ramp time.; Partner attach rate and partner-sourced/influenced pipeline.

About You:

You're a fit for the role if you have:

• 10 years in B2B commercial sales with 4 years leading digital sales teams; proven success in new logo acquisition and expansion.
• 4 years owning or co-owning digital/e-commerce sales motions (B2B and/or B2C), including conversion optimization and performance marketing.
• Demonstrated expertise in solution selling and negotiation for software/technology (including services).
• Strong command of sales processes, account planning, and complex deal orchestration; comfortable with executive selling.
• Proficiency with analytics and experimentation (A/B testing) and tools such as Salesforce, Tableau/Power BI, Adobe Target/Optimizely; familiarity with Shopify/Magento/WooCommerce is a plus.
• Excellent executive communication, stakeholder management, and cross-functional leadership.
• High adaptability in fast-paced, high-growth environments; strong work ethic and results orientation.
• Bachelor's degree required; MBA or relevant advanced degree is a plus.
• Travel required 25-30% to include international locations

As a global business our client relies on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Our client is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.