Manager, Digital Activation

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.

Responsibilities

• You will implement and sustain processes to ensure the successful execution of programmatic campaigns and contribute to the continued growth of the client and agency business
• You will own a number of programmatic campaigns for which you will have junior or offshore staff to support in stewardship, meaning you will own the project management and implementation of DSP campaigns to ensure seamless activation and performance of programmatic media
• Thoroughly understand the programmatic landscape and client business by staying abreast of the digital marketplace activity through constant analysis and education
• Seek out a strong cooperative relationship with multiple business counterparts (Strategy and Research Teams, Creative Agencies, Digital Vendors)
• By nature, be curious and open to investigating unique opportunities to reach the target consumer yet prepared to provide a point-of-view, recommendation, and alternative options to the various programmatic tools in the marketplace
• Accountable for results and reporting, which can in part be defined as execution of the media plan; measuring media performance and optimizing site/placement after reviewing campaign results; offering tactical alternatives based on client needs and requests
• The Supervisor is a mentor to junior staff, delegating responsibilities that will simultaneously meet business goals and contribute to their development, create timelines to help manage deadlines and time management; and to provide directional and timely feedback
  
  

Qualifications

• Bachelor's degree, preferably with a concentration in Advertising, Marketing, Communications, or related field
• A minimum of four (4) years of programmatic buying experience
• Substantial knowledge of DSPs, programmatic buying methods, DSP setup, measurement tools, and the creative trafficking process
• Strong communication skills, empathy, patience, and a willingness to teach as well as listen
• Digital analytics fundamentals including tracking & tagging, data management concepts including data management platform (DMP) activation, dynamic creative, programmatic buying, and remarketing
• Proficient with trafficking and reporting tools relevant to the digital advertising industry, ensure flawless execution for trafficking, launch and quality checks for all media campaigns pre-planning to post analysis
• Competency in Digital Advertising Account Management and Production processes
• Strong knowledge of and skill using The Trade Desk, DV360, Yahoo DSP, Amazon DSP, MediaOcean Prisma, and equivalents; Microsoft Office Suite especially Excel and PowerPoint
• Proficient mathematical abilities
• Demonstrates both good verbal and written skills. Is a good listener
• An appreciation of the complexity of the cross-platform landscape and a thirst to continue learning as the space evolves
• An analytical eye to extract trends from large data sets and a creative mind to translate said trends into insightful learnings
• An overall desire to be influential in junior/offshore talent’s media education is imperative; patience to simplify concepts to ensure their full understanding is required
  
  

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$50,000—$95,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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