What are the responsibilities and job description for the Email & Campaign Marketing Specialist position at PetSafe Brands?
At Invisible Fence® Brand we are every bit as passionate about the well-being of pets today as we were when our founder created the world’s first dog fence. It’s that commitment that keeps us going and growing. It is in the way we continue to pioneer powerful, industry-changing pet solutions,. It is in the way of our ongoing Shelter to Forever Home Program. It is in the way we provide expert care to you and your pet from your neighborhood Invisible Fence® Brand dealer. Most of all, it is our commitment in the worry-free way you enjoy your pet’s companionship. The way we look at it, nothing could be more revolutionary—or more wag-worthy—than that!
When it comes to improving the lives of pets and their people, it’s never a job. It’s a labor of love.
Position Overview
The Email & Campaign Operations Specialist is responsible for planning, executing, and optimizing email-based lifecycle and campaign communications that support lead generation, qualification, and customer engagement initiatives. This role serves as the executional owner of email marketing and CRM campaign operations, ensuring that initiatives are delivered accurately, on time, and aligned to defined lifecycle stages managed within Salesforce.
Klaviyo serves as the primary platform for prospect intake, email campaign execution, and MQL qualification, while Salesforce functions as the system of record for lifecycle stages and downstream sales engagement. This role focuses on strong campaign execution, content creation, operational rigor, and cross-functional coordination to support scalable growth.
This is a highly hands-on role ideal for someone who thrives in execution, enjoys building structure and process, and can translate strategy into high-quality, deployable campaigns.
Key Responsibilities
Campaign Planning & Execution
When it comes to improving the lives of pets and their people, it’s never a job. It’s a labor of love.
Position Overview
The Email & Campaign Operations Specialist is responsible for planning, executing, and optimizing email-based lifecycle and campaign communications that support lead generation, qualification, and customer engagement initiatives. This role serves as the executional owner of email marketing and CRM campaign operations, ensuring that initiatives are delivered accurately, on time, and aligned to defined lifecycle stages managed within Salesforce.
Klaviyo serves as the primary platform for prospect intake, email campaign execution, and MQL qualification, while Salesforce functions as the system of record for lifecycle stages and downstream sales engagement. This role focuses on strong campaign execution, content creation, operational rigor, and cross-functional coordination to support scalable growth.
This is a highly hands-on role ideal for someone who thrives in execution, enjoys building structure and process, and can translate strategy into high-quality, deployable campaigns.
Key Responsibilities
Campaign Planning & Execution
- Own planning, execution, QA, and deployment of all email lifecycle and campaign sends
- Manage the email campaign calendar in partnership with Marketing, Sales, and Operations teams
- Translate broader marketing initiatives and business priorities into email-ready campaign plans
- Ensure campaigns are delivered accurately, on time, and in alignment with brand standard
- Write and optimize email copy including subject lines, body copy, CTAs, and supporting content
- Repurpose existing marketing assets into effective lifecycle and campaign emails
- Partner with Brand and Content teams while maintaining ownership of final email execution
- Own Klaviyo as the platform for email execution, prospect intake, and MQL qualification
- Build and maintain forms, flows, lists, and segments that support lead capture and nurturing
- Ensure clean data capture and accurate handoff of MQLs to Salesforce
- Maintain naming conventions, templates, and governance standards within Klaviyo
- Execute email programs aligned to lifecycle stages defined within Salesforce
- Support nurture and engagement initiatives tied to MQL, SQL, and customer lifecycle stages
- Partner with Marketing Operations to ensure lifecycle logic is accurately reflected in email campaigns
- Assist with lifecycle documentation and process alignment across systems
- Monitor email performance metrics including engagement, deliverability, and conversion indicators
- Surface insights and recommendations to improve campaign effectiveness
- Partner with Analytics and Marketing Ops teams to support reporting and attribution needs
- Continuously test and refine email content and execution approaches
- 3 years of hands-on experience in email marketing, lifecycle marketing, or campaign operations
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
- Strong experience executing email campaigns end-to-end within platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, or similar tools
- Proven ability to write effective, engaging email copy aligned to brand voice
- Strong understanding of segmentation, automation, and lifecycle-based messaging
- Highly organized with excellent project management and execution skills
- Detail-oriented with a strong emphasis on QA and operational excellence
- Comfortable working cross-functionally with Marketing, Sales, and Operations teams
- Familiarity with CRM systems (Salesforce preferred) and lifecycle data concepts
- Working knowledge of data privacy regulations (e.g., GDPR, CCPA)