What are the responsibilities and job description for the SEO Lead position at PetSafe Brands?
Job Type
Full time
PetSafe Brands EU Headquarters is in Dundalk, Louth. Where’s that you say? Dundalk, County Louth, enjoys a great location, strategically located approximately midway between the two largest cities in the island of Ireland, Belfast and Dublin. It is just 50 minutes from Dublin airport. Dundalk is one of the most historical parts of Ireland with Louth known as the ‘land of legends’. Rich in heritage, many of the famous Irish legends and epics were based in the wonderful landscape here. Ancestors from years gone by, including Saint Patrick, Fionn MacCumhaill, the mythical Cúchulainn, the Vikings, the Normans and Cromwell have left indelible marks on the local landscape. Even the town crest of Dundalk reads "the place where brave Cúchulainn was born"
As a Dundalk resident, you will have the Cooley Mountains, Carlingford Lough, and Dundalk Bay on your doorstep to enjoy. Dundalk Stadium is Irelands only all-weather horse and greyhound track but also features a lively town centre with many boutiques, restaurants and bars. Hometown of the band The Corrs, who sold 40 million albums worldwide.
Our Company: PetSafe Brands is the world leader in pet products through our family of brands: Pet Safe® Brand, Sport DOG® Brand, Invisible Fence® Brand, Kurgo and Premier Pet. Pet Safe® Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.
Summary Of Position:
The SEO Specialist will drive SEO efforts for the company, including onsite and off-site optimization, keyword expansion research, and content optimization and integration. This role will support our brands PetSafe, SportDOG, and Kurgo by conducting deep dives into priority growth products and categories to uncover opportunities that maximize organic search performance. This role partners closely across the organization with Digital Marketing, Digital Content Writers, Brand Marketing, Creative Services, Social Media, and PPC teams.
Responsibilities:
Full time
PetSafe Brands EU Headquarters is in Dundalk, Louth. Where’s that you say? Dundalk, County Louth, enjoys a great location, strategically located approximately midway between the two largest cities in the island of Ireland, Belfast and Dublin. It is just 50 minutes from Dublin airport. Dundalk is one of the most historical parts of Ireland with Louth known as the ‘land of legends’. Rich in heritage, many of the famous Irish legends and epics were based in the wonderful landscape here. Ancestors from years gone by, including Saint Patrick, Fionn MacCumhaill, the mythical Cúchulainn, the Vikings, the Normans and Cromwell have left indelible marks on the local landscape. Even the town crest of Dundalk reads "the place where brave Cúchulainn was born"
As a Dundalk resident, you will have the Cooley Mountains, Carlingford Lough, and Dundalk Bay on your doorstep to enjoy. Dundalk Stadium is Irelands only all-weather horse and greyhound track but also features a lively town centre with many boutiques, restaurants and bars. Hometown of the band The Corrs, who sold 40 million albums worldwide.
Our Company: PetSafe Brands is the world leader in pet products through our family of brands: Pet Safe® Brand, Sport DOG® Brand, Invisible Fence® Brand, Kurgo and Premier Pet. Pet Safe® Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.
Summary Of Position:
The SEO Specialist will drive SEO efforts for the company, including onsite and off-site optimization, keyword expansion research, and content optimization and integration. This role will support our brands PetSafe, SportDOG, and Kurgo by conducting deep dives into priority growth products and categories to uncover opportunities that maximize organic search performance. This role partners closely across the organization with Digital Marketing, Digital Content Writers, Brand Marketing, Creative Services, Social Media, and PPC teams.
Responsibilities:
- Drive SEO initiatives based on measurable business impact
- Leverage AI responsibly in SEO by:
- Using AI tools to enhance content production and technical workflows
- Adapting SEO strategies to account for AI-powered search features and evolving SERP behaviour
- Educate cross-functional teams on SEO opportunities and best practices
- Conduct keyword research to inform content strategy and guide content teams
- Identify, review, and recommend solutions for technical SEO issues, including:
- Hreflang implementation
- Canonical URLs
- XML sitemaps
- Robots.txt
- 301 redirects
- Schema markup
- Internal and external linking strategies
- International CMS architectures and country/language URL structures
- Title tag and metadata optimization
- Provide recommendations to optimize website content, landing pages, and paid search copy
- Lead off-page optimization initiatives, including link-building strategies
- Collect, analyse, and report on SEO performance metrics, including traffic and search rankings
- Collaborate with Social Media and PPC teams to maximize campaign performance
- Partner with digital content teams and writers to optimize content quality and discoverability
- Stay current on search engine trends, algorithm updates, ranking changes, and measurement tools
- Use analytics platforms such as BrightEdge, Conductor, Moz, Screaming Frog, and similar tools to track performance, test improvements, and continuously optimize SEO outcomes
- 5 years of experience delivering SEO value within an organization, agency, or client environment
- Proven track record of SEO success demonstrated through reporting and campaign results
- Strong knowledge of Google Analytics and other SEO and performance reporting platforms
- Solid understanding of both Digital and Traditional Marketing practices
- Experience working cross-functionally to develop and execute integrated SEO strategies
- Strong presentation skills with the ability to influence and educate stakeholders
- Excellent collaboration, communication (written and verbal), and interpersonal skills
- Effective time management, prioritization, and organizational capabilities
- Ability to translate complex technical concepts into clear, actionable guidance and training materials
- Proficiency in Microsoft Office applications, including PowerPoint, Excel, and Word
- Private medical insurance
- 7% pension
- WorkAWAY 4 weeks from abroad!
- Gym membership
- Free Breakfast for all Employees on Site.
- 26 Days Annual Leave plus Public Holidays.
- Employee assistance program
- Wellness program
- Bike to work scheme
- Bring your dog to the office!
- Learning and development opportunities.
- Rich engagement culture with company events planned on a regular basis.
- Paid Maternity and Paternity leave.
- Flexibility.
- Wellness Hour/Plus a wellness Lounge.
- Sabbatical leave as well as bonus after continuous years of service.
- Performance related bonus.
- Plus many more.
- Bring your dog to work with you every day!!!! We love to see our PetSafe Dogs in the office every day and we encourage this. Don’t believe us ? Check out the video below (https://www.facebook.com/petsafeuk/videos/596693689178025)
- Paw-ternity Leave. Yes you heard that right we offer Pawternity leave to all employees who decide to adopt a new pet.
- We also give employees some money towards the adoption of a new pet.
- Vaccination costs.
- Money towards Neutering and Spaying.
- Pet Insurance. We have both you and your pet covered!
- 500 Euro annually to spend on any of our websites so your pet has the best of the best.