What are the responsibilities and job description for the Digital Graphic Designer position at PetSafe Brands?
Job Type
Full time
PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the Ale Trail). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our Urban Wilderness. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.
Our Company: PetSafe Brands is the world leader in pet products through our family of brands:Pet Safe® Brand, Sport DOG® Brand, Invisible Fence® Brand, Kurgo and Premier Pet. Pet Safe® Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.
Summary Of Position
The Digital Designer is responsible for producing digital design deliverables for the PetSafe Brands portfolio, engaging our customers in digital channels, and driving conversions to exceed business results. The Digital Designer will form design strategies and create assets within digital channels including ecommerce, email, paid and organic social media, display advertising, retail partner channels and other direct to consumer touchpoints. The Digital Designer must understand digital market trends and funnel-focused advertising tactics, pushing for relevant, customer-centric approaches.
Responsibilities
Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!
PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn.
Full time
PetSafe Brands, formerly known as Radio Systems Corporation, is headquartered in Knoxville, TN. It has been named “The Marble City” and "Scruffy City", names we have embraced for our unique charm. We are the home of 1982 World’s Fair and we boast of 21 craft breweries around the city (click here for the Ale Trail). If you like to hike or camp, visit the Great Smokey Mountain National Park. Take your pick of outdoor activities from walking, tubing, running, or biking in our Urban Wilderness. Knox County has an amazing public-school system, no state income tax, low property taxes and cost of living. We host Music and Shakespeare on the Square as well as Family Movie Nights on the Square during the summer months in downtown Knoxville.
Our Company: PetSafe Brands is the world leader in pet products through our family of brands:Pet Safe® Brand, Sport DOG® Brand, Invisible Fence® Brand, Kurgo and Premier Pet. Pet Safe® Brand makes every product from leashes and harnesses to water fountains and and litter boxes. We have an ambitious goal of touching over 21 million pets, people, and communities around the world each year. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. We do this by creating a culture of enthusiasm, resilience, adaptability, and teamwork every day in the office. We work hard to be our community’s employer of choice as we all live our purpose: We exist to unleash freedom for pet parents by keeping their pets happy, healthy and safe.
Summary Of Position
The Digital Designer is responsible for producing digital design deliverables for the PetSafe Brands portfolio, engaging our customers in digital channels, and driving conversions to exceed business results. The Digital Designer will form design strategies and create assets within digital channels including ecommerce, email, paid and organic social media, display advertising, retail partner channels and other direct to consumer touchpoints. The Digital Designer must understand digital market trends and funnel-focused advertising tactics, pushing for relevant, customer-centric approaches.
Responsibilities
- Design consumer facing assets for PDP (product detail pages), website features and other digital placements that drive intended KPIs (engagement, CTR, conversion) while facilitating a clear UX with a mobile first mentality
- Design & build animations and renders that engage customers and keep our brands forward facing in the digital landscape (social media, digital advertising, website experiences)
- Create conceptual designs to include but not limited to multi-media marketing collateral, advertising campaigns, email, and social media graphics for use in domestic and international markets
- Present concept visualization through sketches, drawings, mock-ups and/or illustrations for review and alignment
- Manage multiple design deliverables in relation to marketing and product development schedules while maintaining consistency of brand and creative across digital customer touch points
- Understand the customers’ needs and expectations for our products and services using methods such as participation in customer intercepts, reviewing data from our Data Analytics & UX/UI team reviewing research and online reviews, store walk throughs and listening to customer calls in Customer Care Center
- Comfortable developing creative testing methodologies, collaborating with digital marketing focused teams
- Maintain a fun, collaborative team environment
- 2 or 4-year college degree and 5 years digital design experience. Design experience with CPG companies (Consumer Packaged Goods) a plus
- Must have an online portfolio with a demonstrated motion graphic skillset
- Worked with design assets that drive strong KPIs for business results
- Must possess effective communication skills, think in a creative customer-driven approach, and thrive in a collaborative environment. Strong problem-solving, decision-making, and organizational skills are necessary.
- Proficient on Mac platform utilizing Adobe Creative Cloud and Microsoft Office software including Adobe After Effects, Adobe XD, InDesign, Illustrator, Photoshop, Word, Power Point, Excel. Proficiency in Figma a major plus
- Ability to take and provide direction in a fast-paced environment
- Exceptional layout, design, and typographic skills
- The ability to thrive off a challenge and enjoy designing solutions
- Multilingual design work a plus
- Understanding of CSS & HTML5 a plus
- Meet and exceed personal and corporate goals and objectives including Balance Score Card metrics
- KPIs associated with digital activations on assets (i.e., engagement, conversion)
- Strong interpersonal skills with the desire to collaborate on team projects
- Ensure designs align with brand guidelines, direction, and strategy
- Meeting all asset deliverables and timelines
Working for PetSafe Brands definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!
PetSafe Brands is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At PetSafe Brand, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn.