Marketing Coordinator

Job Title: Marketing Coordinator

Location: New York, NY

Job Type: Full-Time

Salary Range: $70-80/Annually

At Pets People, we make tails wag and customers smile with products brought to market through strategic licensing and innovation. We partner with leading brands such as Burt’s Bees, Arm & Hammer, Clorox and Glad, along with top entertainment properties Disney, Star Wars, Harry Potter and many more. Our brands make everyday life fresh, fun, and user-friendly for the whole family. With a team of over 80 employees headquartered in New York City and support spanning national and global markets, we are uniquely positioned to extend the reach of beloved brands into new territories.

About Us:

Since 2008, we’ve been a pioneer in licensing, translating favorite brands into practical "pet" applications. In 2014, we expanded into the "people" sector, building on our long track record of success. Today, we leverage our expertise to connect trusted brands with the pet and people care markets. Explore more about us at Pets People | Consumer Products.

Position Overview:

We are seeking a creative, detail-oriented, and driven Marketing Coordinator to support our growing marketing team. This role will report directly to the Sr. Marketing Manager and collaborate cross-functionally with product development, design, and sales teams. The Marketing Coordinator will play a supportive role in executing marketing strategies that align with the company’s vision and goal with an emphasis on brand storytelling across packaging, e-commerce, and digital platforms.

The ideal candidate is a strong copywriter with a passion for consumer products and brand communication, with experience developing compelling copy for packaging, e-commerce listings, social media, and sales materials. This role will play a key part in ensuring brand messaging is engaging, accurate, and consistent across all consumer touchpoints.

Key Responsibilities:

• Write and adapt brand-forward copy for product packaging, e-commerce listings, Amazon content, social media, and marketing collateral.
• Assist in managing and optimizing e-commerce content including product titles, bullets, descriptions.
• Support social-first marketing initiatives through caption writing, content coordination, and campaign support.
• Proofread and edit marketing materials for accuracy, grammar, tone, and brand voice consistency.
• Collaborate with design and product teams to ensure packaging copy aligns with brand guidelines, legal requirements, and consumer messaging.
• Coordinate timelines, deliverables, and creative assets across multiple marketing projects.
• Assist in the creation and organization of creative briefs and marketing assets.
• Support trade show planning and execution, including coordination with vendors and on-site logistics.
• Work with third-party vendors to help ensure deliverables meet deadlines and quality standards.
• Provide on-site support for trade shows or events, including setup and breakdown as needed.

Qualifications:

• Bachelor’s degree in marketing, communications, Journalism, English or a related field.
• NYC-based with a flexible schedule (3 days in-office, 2 days remote).
• 2 years of marketing, copywriting, content marketing, or brand communications.
• Strong copywriting and editing skills with the ability to write for multiple formats and audiences.
• Experience writing product copy for packaging, e-commerce listings, retail, or social media preferred.
• Understanding of e-commerce best practices, including SEO-friendly product copy and marketplace content standards, is a plus.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills.
• Strong attention to detail and follow-through.
• Comfortable working in a fast-paced, collaborative environment.
• Experience with Microsoft PowerPoint, Word, and Excel.
• Experience with social media platforms, content management, or digital marketing support is a plus.
• Interest in consumer goods, licensing, pet, or household brands is a plus.
• NYC-based with a flexible hybrid schedule (3 days in-office, 2 days remote).
• Positive, proactive attitude with a willingness to learn and grow.

What We Offer:

• A collaborative and fun work environment.
• Opportunities to shape innovative marketing strategies and contribute to the growth of beloved brands.
• Professional development and mentorship opportunities.
• Hybrid role: three in-office day, two work from home.
• Paid time off.
• Health, dental and vision insurance.
• 401k available.
• Pet friendly office.

If you’re ready to join a fast-paced team dedicated to building innovative and trusted brands, we’d love to hear from you. Apply online today!