Strategic Business Development Director

Brief Description

DIRECTOR/SENIOR DIRECTOR, STRATEGIC ACCOUNT DEVELOPMENT

REPORTS TO: PRESIDENT

The Director/Senior Director, Strategic Account Development is responsible for creating strategic business partnerships and driving new revenue sources for the organization through increased sales and customer acquisition. This individual will lead the development and execution of our strategy primarily outside of our anchor accounts through our MOMENTUM and PROPEL agencies to drive growth through acquiring and sustaining new and emerging accounts. Close collaboration with Petauri business development personnel and Petauri-wide business development efforts will be required.

In addition, this role will collaborate on the development of innovative approaches, ideas, and customer tactics along with responses to RFI, RFP, and business development pitches.

Reporting to the President, they will also partner and collaborate closely with the VP Account Management to build a stronger strategic team able to grow the business over time. They must have extensive experience delivering services and products in the medical communications space to demonstrate value to potential clients. Deep understanding of our services and market demands in medical communications are critical to success in this role.

Essential Functions

• Plan, develop, and implement strategies for generating new revenue from new logos for Petauri Advance
• Identify and bring forward new contacts and business opportunities by leveraging relationships and industry knowledge; establish cadence and strategy to establish new anchor accounts
• A leader in idea generation and brainstorming for developing innovative solutions to meet customer needs
• Identifies product improvements or new products and services by proactively monitoring industry trends, market activities, and competitors
• Leads the strategy for the response to new logo RFPs and proposals and partners with leadership team members to drive completion
• Manages relationships with internal and external clients to optimize customer experience and support business development for new and emerging account opportunities
• Collaborate with and follow up on business leads provided by other Petauri team members Engage senior decision makers, customer influencers, physician opinion leaders and partners to advance sales opportunities and develop leading solutions in the HCP P2P space
• Maintain periodic contact with clients (new, emerging, agile) to optimize understanding of business requirements and priorities from the client’s perspective and translate those to action
• Contributes ideas and solutions across the organization; understands and proactively anticipates the implications of changes with clients’ products and market environment
• Works with the VP, Account Management to transition accounts from new/emerging to “anchor” status once revenue and tenure goals are met
• Identifies needs, writes, and develops new assets for business development and innovation
• Other duties as assigned
  
  

Requirements

COMPETENCIES

To be successful in a career position, an individual must not only be able to perform the essential functions of the job but also excel at them in an expert manner. The following are essential to success:?

• Exemplification of Petauri attributes:?This is the essence of Petauri. Every individual member of the team embodies these characteristics. These attributes include partnership, curious innovation, integrity first, lead at every level, and quality focus.
• Exceptional/superior Collaboration skills: Collaboration with other leaders and particularly with the Senior Director, Account Management is critical for this role. Proactive communication and partnership in identifying areas of opportunities or concern, mutual investment in development of team members, and the ability to work in an extremely matrixed account team environment is essential. This communication and collaboration should occur independent of direct supervisory direction but should be coordinated and communicated to the President in regular cadence.
• Exceptional/superior Communication skills: The ability to effectively communicate is vital to success. These skills include speaking and writing clearly and effectively balancing both listening and talking in conversations and meetings, being resilient in difficult situations, presenting effectively to the needs of the intended audience, and giving and receiving feedback for continuous improvement
• Exceptional/superior Relationship management skills: Relationship Management centers on an individual’s ability to manage interactions to provide service and to support the organization. These skills include being attentive to the customer’s needs, collaboration with teammates, leadership, the ability to influence, identifying and solving problems, working through conflicts by encouraging open communication, strategic thinking, and effective delegation.
• Proficient/advanced Leading others skills: This competency encompasses the ability to earn the right to lead people toward meeting goals and objectives. Inherent in this cluster is the ability to provide an inclusive workplace that fosters the respect and trust that enables the development of others, inspires the team, and appropriately sets the vision for the organization
  
  

Education And Experience

College degree and a minimum of fifteen years related experience, or equivalent combination of education and experience in medical education, pharmaceutical marketing/advertising, and/or healthcare marketing/advertising.

Travel to relevant industry events, client sites, or client programming will occur. Anticipate up to 50% travel.